The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.

Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.

We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.

Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.

Simply put, a conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Jaksot(263)

 Inside the Playbook: Nick Jarjour on The Real Story Behind Kanye’s Documentary

Inside the Playbook: Nick Jarjour on The Real Story Behind Kanye’s Documentary

Nick Jarjour opens up about the making of In Whose Name, a powerful and deeply human documentary on Ye that explores the intersection of mental health, creativity, and control.In this conversation, Ni...

10 Loka 202511min

The Manager’s Playbook 042: Nick Jarjour - Rihanna, Kanye West, Starrah, Max Martin, Songwriter Rights, Mental Health, Artist Advocacy, Hipgnosis, Blockchain & The Business of Music

The Manager’s Playbook 042: Nick Jarjour - Rihanna, Kanye West, Starrah, Max Martin, Songwriter Rights, Mental Health, Artist Advocacy, Hipgnosis, Blockchain & The Business of Music

Nick Jarjour has built his career around one mission: protecting the storytellers.From managing Starrah, the songwriter behind Rihanna’s “Needed Me,” to executive producing In Whose Name, one of the h...

8 Loka 20251h 50min

Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI

Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI

What does it really take to build lasting partnerships between artists, brands, and technology?In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, ...

6 Loka 202519min

Inside the Playbook: Isabel Quinteros on Why AI Can’t Touch the Human Soul

Inside the Playbook: Isabel Quinteros on Why AI Can’t Touch the Human Soul

AI is reshaping how music is created and consumed, raising new opportunities and new risks.In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, join...

5 Loka 202514min

Inside the Playbook: Isabel Quinteros on How Kids Are Experiencing Music in a Completely New Way

Inside the Playbook: Isabel Quinteros on How Kids Are Experiencing Music in a Completely New Way

AI is changing how music is created, discovered, and experienced.In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, breaks down how her team is bu...

3 Loka 202510min

Inside the Playbook: Isabel Quinteros on Why Artists Can’t Compete With AI

Inside the Playbook: Isabel Quinteros on Why Artists Can’t Compete With AI

Generative AI is shaking up the music industry, creating new opportunities and new risks.In this clip, Isabel Quinteros (SVP at Jen Music AI and former Global Music Partnerships lead at TikTok) breaks...

2 Loka 202517min

The Manager’s Playbook 041: Isabel Quinteros - TikTok, AI in Music, Artist Compensation, Blockchain, Ethical Innovation & The Future of the Industry

The Manager’s Playbook 041: Isabel Quinteros - TikTok, AI in Music, Artist Compensation, Blockchain, Ethical Innovation & The Future of the Industry

In this episode, Mauricio Ruiz sits down with Isabel Quinteros, former Global Music Partnerships lead at TikTok and now SVP at Jen Music AI. From her start in PR to shaping TikTok’s rise and now leadi...

30 Syys 20251h 22min

 Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career

Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career

After stepping away from music in 2015, Shawn Desman found himself questioning if he would ever return.In this conversation, he shares the pivotal moment with Drake that reignited his passion, the rol...

29 Syys 202515min

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