The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.

Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.

We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.

Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.

Simply put, a conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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Inside the Playbook: Dan Gonzalez on Why Music Catalogs Are the Hottest Investment

Inside the Playbook: Dan Gonzalez on Why Music Catalogs Are the Hottest Investment

Music catalogs have become one of the hottest asset classes in the world.In this clip of The Manager’s Playbook, Dan Gonzalez and I unpack how catalogs are valued, why multiples matter, and what makes...

25 Elo 202514min

Inside the Playbook: Dan Gonzalez on Why Most Artists Don’t Understand Their Contracts

Inside the Playbook: Dan Gonzalez on Why Most Artists Don’t Understand Their Contracts

From Canadian grant writing to closing music business deals.In this clip of The Manager’s Playbook, I sit down with Dan Gonzalez who has navigated both worlds, and now helps artists protect their righ...

24 Elo 202516min

Inside the Playbook: Dan Gonzalez on How Most Artists LEAVE Money on the Table

Inside the Playbook: Dan Gonzalez on How Most Artists LEAVE Money on the Table

Royalties are the lifeblood of an artist’s career but too often, they go uncollected.In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how business managers protect artists and producer...

22 Elo 202513min

Inside the Playbook: Dan Gonzalez on Why Artists NEED Business Managers

Inside the Playbook: Dan Gonzalez on Why Artists NEED Business Managers

The role of a business manager has never been more important for artists.In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how the job has evolved from simple bill payments and taxes to...

21 Elo 202521min

The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy

The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with his own business manager, Dan Gonzalez, to uncover the financial backbone of an artist’s career.Dan explains why business manage...

19 Elo 20251h 56min

Inside the Playbook: Hit-Boy & Nima Nasseri on Breaking Contracts, Momentum & the Music Biz Today

Inside the Playbook: Hit-Boy & Nima Nasseri on Breaking Contracts, Momentum & the Music Biz Today

Hit-Boy has leveled up, not just as a producer, but as a person.In this conversation, he talks about upgrading his lifestyle and workspace to unlock peak creativity, balancing fatherhood with a relent...

18 Elo 202514min

Inside the Playbook: Hit-Boy & Nima Nasseri on The Hidden Truth About Record Labels, Streaming & Artist Leverage

Inside the Playbook: Hit-Boy & Nima Nasseri on The Hidden Truth About Record Labels, Streaming & Artist Leverage

Ownership isn’t just a buzzword. It’s the difference between building a career you control and one that controls you.In this clip, Hit-Boy, his manager Nima Nasseri, and I break down the mechanics of ...

17 Elo 202515min

Inside the Playbook: Hit-Boy & Nima Nasseri on The Dark Side of Music Publishing Deals

Inside the Playbook: Hit-Boy & Nima Nasseri on The Dark Side of Music Publishing Deals

Hit-Boy spent 18 years locked in one of the toughest publishing deals in the music business, a contract built on outdated MDRC terms that kept him working without a clear finish line.In this conversat...

16 Elo 202515min

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