The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.

Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.

We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.

Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.

Simply put, a conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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Inside the Playbook: Director X on Mastering the Creative Hustle in 2024

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In this no-fluff episode of The Manager’s Playbook, Byron Wilson breaks down what most labels won’t say out loud: the real grind behind building a music career.From signing deals to hitting the road, ...

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Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez

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The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam Smith, 5SOS, Imogen Heap, A&R Evolution, Digital Distribution, Major Labels, Fan Engagement & Creative Strategy

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In this episode of The Manager’s Playbook, we sit down with legendary music executive Nick Raphael, whose journey spans signing Jay Z, launching Sam Smith, and leading Capitol UK before founding his o...

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Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management

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Inside The Playbook: Cory Litwin Reveals making Drake's 'Nice For What'!

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