VIVA SOUNDS 2025 - YOU’RE BOOKED — WHO’S COMING OUT?
The messy business of selling out Everyone wants a packed room but who’s responsible to actually making it happen? This panel will address the messy, essential reality of live shows. From the venue to...
4 Touko 43min
VIVA SOUNDS 2025 - WHERE’S THE NEW STUFF - The Decline of New Music in Mainstream Channels
When discovery fades, where’s the future of music? Not that long ago, new music mattered — really mattered. Radio played it, press wrote about it, and TV showcased it. Today, classics rule the waves, ...
4 Touko 40min
VIVA SOUNDS 2025 - STOP BEING AN ASSHOLE, PLZ - What Happens When Pressure Takes Over?
How to keep cool when the heat is on Things go wrong. Fast. People freak out, gigs get messy, and deals can implode. But the real pros know how to stay calm, de-escalate, and turn chaos into something...
4 Touko 38min
VIVA SOUNDS 2025 - SELLING OUT (OR MAYBE NOT) - Making Brand Partnerships Work Without Losing Authenticity
Where brands and festivals meet Brand deals don’t have to kill the vibe. When done right, partnerships can amplify the experience — not just bankroll it. This talk digs into how festivals and brands c...
4 Touko 41min
VIVA SOUNDS 2025 - NO HITS, NO BUZZ, NO PROBLEM - Building Lasting Connections Beyond the Hype
NO HITS, NO BUZZ, NO PROBLEM How to build a relationship with your audience Being in the live game without chasing hype takes guts — and a lot of heart. This talk gets into what it really means to bui...
4 Touko 45min
VIVA SOUNDS 2025 - LET’S GET IT TOGETHER! - Bringing people together, shaping places
Why festivals matter — for music, communities and more Festivals aren’t just about headliners and crowd shots — they’re engines for local music scenes and cultural life. In this panel, festivals from ...
4 Touko 50min
VIVA SOUNDS 2025 - IT JUST TOOK US 18 YEARS! - The long game behind an overnight success
Case study: How LAB Records went top of the chart Eighteen years, countless releases, and one hell of a ride later — independent label LAB Records finally hit No.1 with The K’s album Pretty on the Int...
4 Touko 47min
VIVA SOUNDS 2025 - GRÄSROTSFESTIVALERNAS STRATEGIER - Små scener, stora upptäckter
Bokningsarbete med fokus på nya akter (in Swedish) De unga gräsrotsarrangörerna är ofta de första att upptäcka våra nya stjärnor. Hur går de tillväga i sin bokning? Var hittar de artister? Vad letar d...
4 Touko 39min
