Shot Glass: Why 'Established' Hurts Your Brand and How to Leverage History for Future Growth

Every business has a history, but when should you actually use an 'established' date to build brand? It's not as simple as many believe....

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In this Brandy Shot episode, Reilly Newman and Scott Saunders unpack one of the most misunderstood terms in branding: ‘established’. Having worked with both new businesses and century-old companies, Reilly and Scott understand the value of heritage and how to future-proof brand history.

While it’s often thrown around in logos and brand identities, is it actually helping your business? Or is it just a trend?

In many cases, it’s undermining your brand’s potential. We break down the design and strategy mistakes companies make, and show you how to use ‘established’ strategically when it adds value to your brand.

What You'll Learn

+ When ‘established’ works and when it diminishes your brand identity

+ The psychology of brand credibility and how using ‘established’ can create the wrong perception

+ Why non-transactional actions—like showing empathy or doing something "human"—can transform marketing.

+ Psychological insights on human behavior and how they relate to marketing success.

+ Common mistakes companies make with ‘established’ in logos and identities

+ Practical insights for founders, marketers, and designers to improve their branding strategy

+ Real-life examples of brands that succeeded or failed based on their use of "established"

Don’t let an overused term drag down your brand. This episode will give you the insights you need to craft a brand identity that resonates, connects with your audience, and builds real trust.

Listen now to learn how small businesses can capitalize on the history and heritage of your business and stay ahead of the curve.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com⁠

Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

Who is Reilly Newman?

Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.

Who is Scott Saunders?

Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.