17. A Simple Messaging Shift That Makes it Easy For People to Buy

17. A Simple Messaging Shift That Makes it Easy For People to Buy

Have you ever read through someone’s social media account and thought to yourself "I still don't understand what they're selling"? That's the byproduct of fluffy marketing.

And here's the thing, we've all done fluffy marketing. The truth is, when you become an expert, the way you talk is going to start going over your ideal clients’ heads.

It's like you've received your PHd and suddenly, you're being asked to explain what you know to people who have never studied that subject.


Speaking on your ideal clients’ level takes intentionality, it doesn't just happen. We need a process and data.


So today, I'm sharing a simple messaging analogy that will land you more sales calls and fewer objections.


Imagine this: You see a vitamin brand on the shelf that straight up tells you "you will have more energy after taking this". The brand next to it is filled with a list of ingredients. Which one are you going to buy? Probably the one that's makes it easy to say yes, not the one you have to Google.


So listen through to the end to learn how I consistently fine tune my messaging.


In today's episode, we're chatting about:

- The different between ingredients and labels in your messaging

- How to find the right label for your products and services

- How to “de-fluff”, test and validate your messaging


Connect with me:


Jaksot(96)

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88. How I sold out a brand new offer with 56% waitlist conversion

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87. How I'm Marketing Differently on Instagram Going Into 2026

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86. "You are the niche" vs "pick a profitable niche" -which is it?

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85. How to Know If Your Niche Is Too Narrow or Not Profitable

85. How to Know If Your Niche Is Too Narrow or Not Profitable

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12 Marras 202530min

84. 4 Ways to Stop Letting Your Emotions Rule Your Sales

84. 4 Ways to Stop Letting Your Emotions Rule Your Sales

As someone who spent my whole adult life with my emotions being invalidated, I used to be so triggered by the idea that my emotions shouldn't impact my marketing.Until I realized that while emotions w...

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83. Three Reasons Your Business Growth in 2025 Feels Harder Than It Used To (and What to Shift)

83. Three Reasons Your Business Growth in 2025 Feels Harder Than It Used To (and What to Shift)

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82. How Quiet Powerhouses Book Out with Authenticity w/ Betty Chan

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