23. You Can't Scale Your Business with Bad Thoughts about Money with Gina Knox

23. You Can't Scale Your Business with Bad Thoughts about Money with Gina Knox

Most financial advice you're hearing was not created with variable income in mind. So many business owners are trying to build wealth with tactics that are meant for nine to fivers.

Today we're sitting down with my financial coach, Gina Knox. She teaches entrepreneurs how to build their business savings to $1k, $10k, then $100k in her 12 month program 6 Figure Saver, then she helps her clients create a 7 figure wealth portfolio with her mastermind 7 Figure Wealth.

Gina coached me through the creation of my investment portfolio, my daughter's trust fund, and she helped me move through so many mindset blocks away. You're definitely going to want to take notes for this one!

Today we're chatting about:

  • The difference between personal finance and business finances
  • The types of spending decisions to avoid:

1. Identity spending

2. boredom spending

3. future problem spending

4. People Pleasing Spending

  • Why "I deserve this" is not a good barometer for spending decisions
  • What is "The Squeeze"?
  • Why debt is not the enemy

Connect with Gina:


Connect with me:


Jaksot(96)

89. Webinar Replay: Create Daily Conversations, Weekly Leads, and Monthly High-Ticket Sales Through Storyselling

89. Webinar Replay: Create Daily Conversations, Weekly Leads, and Monthly High-Ticket Sales Through Storyselling

Your content isn’t random.But your results feel random.And even when people are viewing, it’s not always turning into clients.Part of that is messaging - 👉🏽If someone new lands on your page, can the...

20 Maalis 2h 14min

88. How I sold out a brand new offer with 56% waitlist conversion

88. How I sold out a brand new offer with 56% waitlist conversion

One of the biggest mistakes I see business owners make is creating offers they want to sell — without having a real process for listening to what people already want. They don't have a Demand Validati...

15 Helmi 27min

87. How I'm Marketing Differently on Instagram Going Into 2026

87. How I'm Marketing Differently on Instagram Going Into 2026

If Instagram stopped feeling fun, if your account stopped growing, or if you used to land clients from it but that has slowed drastically— this episode is your reset.In this episode, I’m sharing how I...

29 Joulu 202536min

86. "You are the niche" vs "pick a profitable niche" -which is it?

86. "You are the niche" vs "pick a profitable niche" -which is it?

“You are the niche.” “Pick a profitable niche.”These two messages get thrown around like absolute truths — but what if both are true and incomplete?In this episode, I unpack the real nuance between bu...

10 Joulu 202536min

85. How to Know If Your Niche Is Too Narrow or Not Profitable

85. How to Know If Your Niche Is Too Narrow or Not Profitable

Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with intere...

12 Marras 202530min

84. 4 Ways to Stop Letting Your Emotions Rule Your Sales

84. 4 Ways to Stop Letting Your Emotions Rule Your Sales

As someone who spent my whole adult life with my emotions being invalidated, I used to be so triggered by the idea that my emotions shouldn't impact my marketing.Until I realized that while emotions w...

15 Loka 202520min

83. Three Reasons Your Business Growth in 2025 Feels Harder Than It Used To (and What to Shift)

83. Three Reasons Your Business Growth in 2025 Feels Harder Than It Used To (and What to Shift)

I recorded this as an Instagram Live and a podcast episode at the same time, so you’ll hear me talk to both audiences throughout — but that’s also what gives this episode its live energy. In this epis...

9 Loka 202528min

82. How Quiet Powerhouses Book Out with Authenticity w/ Betty Chan

82. How Quiet Powerhouses Book Out with Authenticity w/ Betty Chan

What if you weren’t afraid of being fully booked—but of what it might cost you? That was a quiet concern Betty carried—and one so many First Gen entrepreneurs know too well. As a daughter of Chinese-B...

4 Loka 202546min

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