Cycle Breakers & Money Makers3 Huhti 2024

27. A Niche is Not Enough: Where Demand Actually Exists

There is more to creating demand than "picking a niche." The question is - how do we know that people want it and are willing to pay for it? This is why demand doesn't come from picking a niche, it comes from CREATING it (through thought leadership).

As a lifelong marketer, I helped companies across the world understand why something was or wasn't selling, and whether to change the product vs change its messaging in order to create demand.

For example, a tech startup accelerator would never say "pick a niche." They'd tell you to look at the market and at what consumers were doing, saying and complaining about. That's how we proved to investors that demand existed before we even created a new product or service.

So why is it that "pick a niche" seems to be the beginning and the end of the conversation in the online coaching space?

Demand actually comes from 3 things:

Being better than your competitors
Being different from your competitors in a way people are willing to pay for
Serving a gap in the market, which means you really have no strong competitors.

This is why I'm so big on thought leadership. Because in order to see the missing gaps, you need to be paying attention. The people that make the most money are those who think about their people A LOT. And once they spot a gap, there is less competition.

In this episode I am going to share:

1. How to find the unmet need or a gap in the market

2. Why demand exists in the gaps, and how solving for gaps make customers less price sensitive.

3. Why solving for gaps solves for imposter syndrome and self doubt bc you truly have no competitors.

4. How to stay in your lane to not second guess your thought leadership

This is what I mean when I say you don’t need to post more. This is what I mean by creating demand peacefully. Visit the Reclamation page on my website. Doors open on May 15th and I want you to ask any questions that are popping up for you right now!

Connect with me:

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(99)

92. Why I Moved to Mexico, the Homeland I Never Knew

This move wasn't a "rebuild". It came from the happiest season of my life.I was living in San Francisco, in a condo on a hill with a 180-degree view that people would film when they walked in. I'd hit...

14 Elo 35min

91. How I Brought in 30 Clients in Q1 — BTS: 100 Clients in 2026

If you've been selling yourself — your access, your time, your proximity — and wondering why scaling feels impossible, this episode is going to reframe the whole thing.This is Part 1 of Behind the Sce...

22 Touko 32min

90. How I've made make huge identify-shifting decisions over the last decade+

What if you’re not actually confused?What if you already know what needs to change, but you’re afraid to feel the grief, guilt, or fear that comes with saying it out loud?In this episode, I’m sharing ...

17 Huhti 28min

89. Webinar Replay: Create Daily Conversations, Weekly Leads, and Monthly High-Ticket Sales Through Storyselling

Your content isn’t random.But your results feel random.And even when people are viewing, it’s not always turning into clients.Part of that is messaging - 👉🏽If someone new lands on your page, can the...

20 Maalis 2h 14min

88. How I sold out a brand new offer with 56% waitlist conversion

One of the biggest mistakes I see business owners make is creating offers they want to sell — without having a real process for listening to what people already want. They don't have a Demand Validati...

15 Helmi 27min

87. How I'm Marketing Differently on Instagram Going Into 2026

If Instagram stopped feeling fun, if your account stopped growing, or if you used to land clients from it but that has slowed drastically— this episode is your reset.In this episode, I’m sharing how I...

29 Joulu 202536min

86. "You are the niche" vs "pick a profitable niche" -which is it?

“You are the niche.” “Pick a profitable niche.”These two messages get thrown around like absolute truths — but what if both are true and incomplete?In this episode, I unpack the real nuance between bu...

10 Joulu 202536min

85. How to Know If Your Niche Is Too Narrow or Not Profitable

Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with intere...

12 Marras 202530min