65: How to stop wasting time and money on the wrong strategies

65: How to stop wasting time and money on the wrong strategies

You’re already making money.

You’ve got a proven offer, clients, and the receipts to show for it.

But even now, you’re looking around at what everyone else is doing—and wondering if you're missing something.

Should I be doing reels like her?

Should I start a funnel?

Should I be on LinkedIn more?

If you’ve ever felt that spiral of “do I need to do that too?”—this episode is for you.

In this solo, I’m talking about:

  • Why this happens especially to women of color and daughters of immigrants
  • The difference between tactics and strategy (and why this matters more the further along you get)
  • The 5 questions that will help you decide what’s actually aligned for your business
  • A story from a past interview with a marketing exec who launched Airbnb and Lyft—and how it shaped the way I coach today

This episode isn’t about working harder or optimizing faster.

It’s about thinking more like a CEO and less like a good student.

If you’re tired of outsourcing your decisions and you’re ready to build a strategy that honors your values, capacity, and goals—press play.

🎧 How to Stop Wasting Time and Money on the Wrong Strategies

🪴 Resources:


Jaksot(96)

89. Webinar Replay: Create Daily Conversations, Weekly Leads, and Monthly High-Ticket Sales Through Storyselling

89. Webinar Replay: Create Daily Conversations, Weekly Leads, and Monthly High-Ticket Sales Through Storyselling

Your content isn’t random.But your results feel random.And even when people are viewing, it’s not always turning into clients.Part of that is messaging - 👉🏽If someone new lands on your page, can the...

20 Maalis 2h 14min

88. How I sold out a brand new offer with 56% waitlist conversion

88. How I sold out a brand new offer with 56% waitlist conversion

One of the biggest mistakes I see business owners make is creating offers they want to sell — without having a real process for listening to what people already want. They don't have a Demand Validati...

15 Helmi 27min

87. How I'm Marketing Differently on Instagram Going Into 2026

87. How I'm Marketing Differently on Instagram Going Into 2026

If Instagram stopped feeling fun, if your account stopped growing, or if you used to land clients from it but that has slowed drastically— this episode is your reset.In this episode, I’m sharing how I...

29 Joulu 202536min

86. "You are the niche" vs "pick a profitable niche" -which is it?

86. "You are the niche" vs "pick a profitable niche" -which is it?

“You are the niche.” “Pick a profitable niche.”These two messages get thrown around like absolute truths — but what if both are true and incomplete?In this episode, I unpack the real nuance between bu...

10 Joulu 202536min

85. How to Know If Your Niche Is Too Narrow or Not Profitable

85. How to Know If Your Niche Is Too Narrow or Not Profitable

Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with intere...

12 Marras 202530min

84. 4 Ways to Stop Letting Your Emotions Rule Your Sales

84. 4 Ways to Stop Letting Your Emotions Rule Your Sales

As someone who spent my whole adult life with my emotions being invalidated, I used to be so triggered by the idea that my emotions shouldn't impact my marketing.Until I realized that while emotions w...

15 Loka 202520min

83. Three Reasons Your Business Growth in 2025 Feels Harder Than It Used To (and What to Shift)

83. Three Reasons Your Business Growth in 2025 Feels Harder Than It Used To (and What to Shift)

I recorded this as an Instagram Live and a podcast episode at the same time, so you’ll hear me talk to both audiences throughout — but that’s also what gives this episode its live energy. In this epis...

9 Loka 202528min

82. How Quiet Powerhouses Book Out with Authenticity w/ Betty Chan

82. How Quiet Powerhouses Book Out with Authenticity w/ Betty Chan

What if you weren’t afraid of being fully booked—but of what it might cost you? That was a quiet concern Betty carried—and one so many First Gen entrepreneurs know too well. As a daughter of Chinese-B...

4 Loka 202546min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
herrasmieshakkerit
rss-seuraava-potilas
rahapuhetta
rss-rahamania
rss-40-ajatusta-aanesta
rss-porssipuhetta
rss-merja-mahkan-rahat
rss-lahtijat
rss-20-30-40-podcast
rss-levosta-kasin-yrittajyys
rss-draivi
rss-ma
raksapodi
rss-laakispodi
rss-paasipodi