From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

In this sponsored episode of All Things Wood Floor, host Steve Diggins sits down with Milton Goodwin, VP of product management-hardwood at AHF Products—the powerhouse behind the iconic Bruce brand—to explore how innovation, heritage and craftsmanship are shaping the hardwood flooring industry. From Bruce's roots in 1884 to AHF's modern approach to unfinished solid and engineered flooring and domestic manufacturing, the conversation covers key topics like the evolution of performance-driven flooring products, trends in design and finish, and how AHF is responding to global supply chain challenges with strategic investments in U.S.-based production. Goodwin also shares insights on sustainability initiatives and how the company supports wood floor pros through technology and training. Whether you're a seasoned flooring professional or just passionate about what's underfoot, this episode offers valuable insight into why AHF Products continues to set the standard for performance and style in wood flooring.

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

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D.C.’s Sprigg Lynn: Historic Restorations and Crazy Stories Doing Wood Floors in the Nation’s Capital

D.C.’s Sprigg Lynn: Historic Restorations and Crazy Stories Doing Wood Floors in the Nation’s Capital

Sprigg Lynn of Universal Floors in Washington, D.C., has worked in the wood flooring business since as long as he can remember, and along the way he’s become a specialist in historic restorations, wor...

10 Kesä 20221h 10min

The School of Hard Knocks: What Canadian Wood Flooring Pro Ken Petersen Learned the Hard Way

The School of Hard Knocks: What Canadian Wood Flooring Pro Ken Petersen Learned the Hard Way

Canadian pro Ken Petersen has done it all in the wood flooring industry, from contracting to manufacturing, and he’s got the stories to show for it. Hear about the crazy mistake he made when he starte...

26 Touko 202259min

Pushing the Envelope in Sports Floors: Basketball Court Artist Luis Perez

Pushing the Envelope in Sports Floors: Basketball Court Artist Luis Perez

Wood floor pro and sports court artist Luis Perez found his niche in the wood flooring industry: a passion for creating cutting edge basketball court designs. Perez, who at 30 has already racked up nu...

4 Maalis 202246min

Selling Wood Flooring To Millionaires and Billionaires: Insights From Rhodium Flooring’s Roy Akirov

Selling Wood Flooring To Millionaires and Billionaires: Insights From Rhodium Flooring’s Roy Akirov

Roy Akirov lives in Los Angeles and focuses his wood floor retail business on the luxury market—the area’s ultra-wealthy. Hear about how he stands out in that market, how he finds products, how he com...

21 Tammi 20221h 11min

Insider Tips on Sports Floors, Recoating, Maintenance and More: Canlak Coatings’ Mike Hoy and Steve Crawford

Insider Tips on Sports Floors, Recoating, Maintenance and More: Canlak Coatings’ Mike Hoy and Steve Crawford

Wood floor finish experts Mike Hoy and Steve Crawford of Canlak Coatings, which includes the finish brands Absco, CLK, PoloPlaz and Sampson, offer advice about what to know when you’re doing a sports ...

11 Marras 20211h 20min

Balancing a Work/Marriage Relationship, Battling Vinyl Plank and More: Advice from Retailers Greg and Leona Cook

Balancing a Work/Marriage Relationship, Battling Vinyl Plank and More: Advice from Retailers Greg and Leona Cook

Husband-and-wife duo and wood flooring retailers Greg and Leona Cook from Touchwood Flooring Ltd. in Edmonton, Alberta, recent winners of the Wood Floor Business Outstanding Retailer Awards, share how...

30 Syys 202159min

Insights on Material Shortages, Adhesives and More: Talking With Stauf Adhesive’s David Ford

Insights on Material Shortages, Adhesives and More: Talking With Stauf Adhesive’s David Ford

David Ford, VP of sales and marketing at adhesive manufacturer Stauf Adhesives, covers what’s going on with the shortages of adhesives (and everything else), why the wood flooring industry can be a ra...

23 Elo 202153min

Sharing the Knowledge: Longtime Wood Flooring Pro Roy Reichow

Sharing the Knowledge: Longtime Wood Flooring Pro Roy Reichow

After 50 years in the wood flooring industry—decades as a wood flooring contractor and more recently as an inspector and consultant—Roy Reichow has just about seen it all. In this episode he talks abo...

28 Heinä 20211h 3min

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