Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills

Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills

When a company commits to regenerative agriculture practices - it can be accused of ‘greenwashing’ - making people believe it’s doing more to help the environment than it really is.General Mills, the U.S. company behind iconic brands such as Yoplait, Betty Crocker and Cheerios, made a commitment to bring regenerative agriculture practices to one million acres of farmland by 2030.Jay Watson is responsible for this task - connecting farmers in various commodity supply chains with support, tools, and pilot programs to enable regen ag practices.
In this podcast, Jay discusses:

  • The criticisms around regenerative agriculture and why General Mills has decided to invest in it.
  • How General Mills is educating farmers to view their land as an ecosystem.
  • Overcoming the misconceptions held by some ‘foodies’ about where their food actually comes from.
  • The current and future prospects of agtech in regenerative agriculture.

For our insights on the episode and links to useful resources, check out our blog here.

Jaksot(203)

Ep 68: David Carter on becoming the world's only carbon neutral fishing company

Ep 68: David Carter on becoming the world's only carbon neutral fishing company

David Carter is the CEO of Austral Fisheries, one of Australia’s largest integrated commercial fishing companies. Austral Fisheries is notable for being the only commercial fishing company in the worl...

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Ep 67: tips from three leading farmers using tech everyday (live from evokeAG)

Ep 67: tips from three leading farmers using tech everyday (live from evokeAG)

This episode, live from the 2020 evokeAG conference in Melbourne, features three innovative Aussie producers: Brad “Jonesy” Jones; Sue “Chilla” Middleton; and Mark “Mort” Mortimer. We also cover: the ...

20 Touko 202030min

Ep 66: Jim Chambers (Trimble) and Derek Norman (Bayer) on agtech acquisitions

Ep 66: Jim Chambers (Trimble) and Derek Norman (Bayer) on agtech acquisitions

Today’s episode is all about corporate investments and acquisitions in agtech. Two guests, Derek Norman (VP at Leaps by Bayer) and Jim Chambers (President and General Manager of the Worldwide Agricult...

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Episode 65: The Alternative Protein Debate: live from Australia's first virtual, national agtech meetup

Episode 65: The Alternative Protein Debate: live from Australia's first virtual, national agtech meetup

Coming to you live from Australia's first national, virtual AgTech Meetup, this episode explores what alternative proteins are, how big they'll become, and whether this is a pending disruption or unta...

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Ep 64 Pete Nelson on partnering with growers to build better agtech

Ep 64 Pete Nelson on partnering with growers to build better agtech

This week Sarah is joined by a guest host, Cass Mao, Principal Advisor at AgThentic, to chat with Pete Nelson of AgLaunch about how growers and agtech companies can work together in a model that they ...

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Ep63 Evan Fraser on 3 barriers to agtech adoption and impacts of COVID-19 on agriculture

Ep63 Evan Fraser on 3 barriers to agtech adoption and impacts of COVID-19 on agriculture

Evan Fraser is a food systems innovation expert, the Director of the Arrell Food Institute at the University of Guelph in Canada, and the Founder of Feeding9Billion.Though he didn't grow up on a farm,...

25 Maalis 202028min

Ep 62 Allison Kopf on indoor ag business models and women in agtech (rebroadcast)

Ep 62 Allison Kopf on indoor ag business models and women in agtech (rebroadcast)

We hear all the time that we need to "feed the world" and that "agtech can help" But what role will indoor farming play? How do these systems work, what can they grow, and how do they make money?Today...

18 Maalis 202033min

BONUS Episode: Live panel from evokeAG 2020 featuring global agrifood tech experts

BONUS Episode: Live panel from evokeAG 2020 featuring global agrifood tech experts

evokeAG, Asia Pacific's largest agrifood tech event, brought together 1300 innovators earlier in February this year in Melbourne, Australia. The jam-packed event featured international experts, innova...

11 Maalis 202043min

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