Supplying sustainable beef to McDonalds with Nicole-Johnson-Hoffman of OSI Group

Supplying sustainable beef to McDonalds with Nicole-Johnson-Hoffman of OSI Group

Is it possible for large food corporations like McDonald’s to “scale for good?” Nicole Johnson-Hoffman is in charge of supplying beef to McDonalds through the OSI Group, and doing so sustainably.
She believes it’s only the big companies that have the power to change entire supply chains and therefore that the future of sustainable food is up to them.
Nicole grew up on a small dairy farm in Minnesota and is now a world leader in sustainable beef production.
But the industry today is a long way from where it was in the not too distant past. It has moved from highly defensive and secretive, like when Oprah and the American Cattleman’s Association squared off in the late 1990s, to embracing the need for more transparency and input from stakeholders.
In this episode, Nicole talks about:

  • The feud between the US beef industry and Oprah.
  • How major companies like McDonald’s are taking responsibility for the sustainability of their supply chains, and what this means for farmers.
  • The rise of frameworks for food sustainability, like the Global Roundtable for Sustainable Beef

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Why Good Agtech Doesn't Always Get Adopted, with Chad Godsey

How do you know when a new agtech product is actually ready for the farm?  Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for w...

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The future of food is in taste, with futurist Mike Lee

The future of food is in taste, with futurist Mike Lee

What if the future of food isn't about convincing people to care more about sustainability, but rather focusing on what can improve taste? In this episode, Tenacious’ Dr. Maddie Mitchell speaks with f...

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24 Kesä 42min

Can dairy’s waste stream power beef’s future? with Daniel Carson

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What if one of agriculture’s most controversial “waste problems” is actually its most overlooked opportunity? Daniel Carson is an entrepreneur based in New Zealand, who wants to transform the beef ind...

10 Kesä 36min

Business Model Breakdowns with Shane Thomas: The Monsanto Playbook

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Monsanto is one of the most influential and controversial companies in the history of global agriculture. But beyond the headlines, what can its evolution teach us about how value is created and captu...

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Some of the most transformative innovation in agri-food is happening downstream of the farm, in the materials, products, and industries that agriculture ultimately feeds into. In this episode, Sarah N...

13 Touko 34min

Better Outcomes, Not Lower Costs: rethinking agtech in horticulture, with Mark Trzaskoma

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While agtech often celebrates breakthrough technologies that can slash costs for farmers, what if the real value of innovation lies somewhere else entirely? In this episode, Mark Trzaskoma joins Dr Ma...

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Business Model Breakdowns with Shane Thomas:  Co-Ops and their future in Ag

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