The agtech adoption dilemma: Irrigation
Agtech - So What?24 Maalis 2021

The agtech adoption dilemma: Irrigation

We have the technology to measure and improve water efficiency on farms, yet adoption remains low- why is this?This episode explores our hypothesis in our recent report: that the problem is not with the technology, but rather with a limited understanding of the nuances of farmer psychology.
We explore how tech developers, both startups and incumbent firms, can design business models that encourage irrigation tech adoption. We also discuss how farmers can make sure they’re getting the information they need to implement irrigation technology that will have a positive impact on the bottom line.
This episode features:

  • Inge Bisconer - Managing Member, Surf ‘N Earth Enterprises and Director, Irrigation Association
  • Shane Thomas - agronomist and creator of Upstream Ag Insights
  • Euan Friday - Director and Chief Investment Officer, Kilter Rural
  • Matthew Pryor - co-founder, Tenacious Ventures and partner, Agthentic Group

For more information, check out our free report: The Agtech Adoption Dilemma: Irrigation, made in collaboration with Upstream Ag Insights. You can also visit our website for more resources from the episode.

Jaksot(203)

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

While there is a growing recognition of the importance of indigenous knowledge in agriculture, all too-often, First Nations people are being asked to fit in with an established model. What if we flipp...

4 Helmi 39min

The Future of Farming is Autonomous, with Brett McMickell of Kubota

The Future of Farming is Autonomous, with Brett McMickell of Kubota

We’ve hit a tipping point for autonomy in agriculture, so how far off is fully autonomous farming? In this episode, Matthew Pryor sits down with Brett McMickell, Chief Technology Officer at Kubota Nor...

21 Tammi 41min

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Today's episode is a tangible example of a company in the "natural capital" space. While not traditional agtech, the Hydrowood journey hits familiar themes: building a business within nature's constra...

10 Joulu 202547min

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becom...

26 Marras 202532min

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

In the race to decarbonize agriculture, the spotlight often falls on carbon sequestration, genetics, and alternative proteins. But have we overlooked something that’s right in front of us? Electricity...

12 Marras 202544min

The realities of winding up an agtech app, with Nikki Davey

The realities of winding up an agtech app, with Nikki Davey

What happens when an agtech startup with market pull, a clear mission, and global momentum still doesn’t make it?Nikki Davey is the founder of Grown Not Flown, which helped thousands of local flower g...

30 Loka 202545min

Agtech trends: bundling, unbundling, LLMs  and more with Shane Thomas and Matthew Pryor

Agtech trends: bundling, unbundling, LLMs and more with Shane Thomas and Matthew Pryor

‘Bundling’ is a well-known business strategy, especially in tech, where it’s not only used to increase sales and move slow-selling products, but also to tie customers into an ecosystem (such as Apple ...

15 Loka 202532min

Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

The biggest issue facing the cotton industry isn't fast fashion or water consumption. It's that the people growing cotton have been rendered invisible. The industry fixates on fiber quality and commod...

1 Loka 202531min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-lahtijat
rss-rahamania
rss-neuvottelija-sami-miettinen
rahapuhetta
ostan-asuntoja-podcast
rss-porssipuhetta
rss-laakispodi
rss-h-asselmoilanen
rss-startup-ministerio
rss-bisnesta-bebeja
taloudellinen-mielenrauha
pomojen-suusta
sijoituspodi
rss-rikasta-elamaa
rss-yrittajat-ymparillani
rss-porssipodi