The Authenticity Premium in AgTech Marketing with Camille Grade from Bushel and Travis Martin from Magnetic Ag
Agtech - So What?23 Helmi 2022

The Authenticity Premium in AgTech Marketing with Camille Grade from Bushel and Travis Martin from Magnetic Ag

AgTech companies make promises to investors to grow fast and be quick to iterate or change direction. But they also make promises to customers who think more in seasons instead of product development cycles, and who value long-term relationships with a mutual investment.
These are difficult pressures for agtech marketers to manage. In this episode, we hear from Camille Grade, Chief Marketing Officer at Bushel, and Travis Martin, an agtech marketing consultant and founder of industry newsletter Magnetic Ag, on how they balance the demands of fast-growth tech with the long memory and unique market structure of agriculture.
Hear both guests share their insights on:

  • Why authenticity and integrity are more important than ever when communicating your agtech brand
  • How to reconcile new media and marketing strategies with an industry that still relies heavily on in-person connection
  • What opportunities exist with your early adopters and biggest fans
  • How to manage your brand promise over crucial periods of growth, experimentation, and change

For more information and links to the resources mentioned in this podcast, visit our website.

Jaksot(203)

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

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The Future of Farming is Autonomous, with Brett McMickell of Kubota

The Future of Farming is Autonomous, with Brett McMickell of Kubota

We’ve hit a tipping point for autonomy in agriculture, so how far off is fully autonomous farming? In this episode, Matthew Pryor sits down with Brett McMickell, Chief Technology Officer at Kubota Nor...

21 Tammi 41min

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

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10 Joulu 202547min

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

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Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becom...

26 Marras 202532min

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

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In the race to decarbonize agriculture, the spotlight often falls on carbon sequestration, genetics, and alternative proteins. But have we overlooked something that’s right in front of us? Electricity...

12 Marras 202544min

The realities of winding up an agtech app, with Nikki Davey

The realities of winding up an agtech app, with Nikki Davey

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30 Loka 202545min

Agtech trends: bundling, unbundling, LLMs  and more with Shane Thomas and Matthew Pryor

Agtech trends: bundling, unbundling, LLMs and more with Shane Thomas and Matthew Pryor

‘Bundling’ is a well-known business strategy, especially in tech, where it’s not only used to increase sales and move slow-selling products, but also to tie customers into an ecosystem (such as Apple ...

15 Loka 202532min

Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

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The biggest issue facing the cotton industry isn't fast fashion or water consumption. It's that the people growing cotton have been rendered invisible. The industry fixates on fiber quality and commod...

1 Loka 202531min

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