Bonus Ep: The Three Fears of Farm Data
Agtech - So What?11 Touko 2022

Bonus Ep: The Three Fears of Farm Data

Our latest bonus podcast episode is an experiment.
Rather than organize the contributions that usually make up an episode, we decided to hit record on one of the conversations that are always happening internally at Tenacious Ventures.
It’s a snapshot into how we think, form and test our assumptions, and decide on what might be next.
It also captured the team taking on a pretty hot topic on the mind of everyone in agtech battling with adoption and scaling digitally-native solutions:
Have we in agtech completely f*****d farmers by making them afraid of sharing their data?
Listen in to Matthew Pryor and Sarah Nolet from Tenacious Ventures, and Shane Thomas, agronomist and author at Upstream Ag Insights, work through an emerging theory that uncertainty and fear about farm data is a largely unfounded barrier to adoption.
Throughout this recorded conversation, the team explores questions like:

  • Which barriers to adoption are actually grounded in reality when it comes to farmers and farm data?
  • How did the agtech industry create such fear around farm data, and who has the greatest leverage to change the conversation?
  • Why could improvements in data migration unlock greater adoption of digitally-native solutions by farmers?

For more information and resources, visit our website.

Jaksot(203)

Bringing Systems Thinking to the Global Fertilizer Industry with Alzbeta Klein

Bringing Systems Thinking to the Global Fertilizer Industry with Alzbeta Klein

Without a doubt, the global fertilizer sector sits at the center of a complex web of international industries. From energy to mining and food to agriculture, turning deep earth minerals from the far r...

13 Syys 202333min

Marc Arnusch on how farmers are using ChatGPT

Marc Arnusch on how farmers are using ChatGPT

Generative AI tools like ChatGPT have been making waves across the global economy, but it’s not always clear how these language creating tools can make a difference in industries like agriculture. Whi...

6 Syys 202341min

Cultivating Agility at a Multi-Generational Food Company with Standard Meat

Cultivating Agility at a Multi-Generational Food Company with Standard Meat

Innovation in the protein space has most recently seen a lot of hype around “alternative” proteins, from high tech microbe engineering to proprietary science that makes plants into something magically...

16 Elo 202337min

“Who’s investing in agribusiness?” from EvokeAg 2023

“Who’s investing in agribusiness?” from EvokeAg 2023

A few months ago, Matthew got the chance to represent Tenacious on a panel at the Evoke Ag Conference in Adelaide, Australia. The conversation was called “Going Global, Who's investing in Agribusiness...

2 Elo 202337min

Is Vertical Farming Dead? With Sebastien Eckersley-Maslin from Phyllome

Is Vertical Farming Dead? With Sebastien Eckersley-Maslin from Phyllome

In recent years, the vertical farming startup space has been characterized by ecstatic highs and disappointing lows. More than a billion dollars worth of funding has flowed into a relatively small num...

19 Heinä 202336min

Electrifying the Farm with David Meyers of GridTractor

Electrifying the Farm with David Meyers of GridTractor

On the surface, the opportunity to transition on-farm energy to electricity seems limited at best. Farm jobs and farm equipment are big, and often require a level of power that electric options have h...

5 Heinä 202331min

Transforming the Future of Australian Ag Retail with Rob Dawes

Transforming the Future of Australian Ag Retail with Rob Dawes

When we think about the effects of climate change on the ag sector, we tend to focus on the impacts to the farm– particularly those events will have an impact on farmer livelihoods. The reality is, un...

21 Kesä 202335min

Race to Define the Future of Ag Retail with Shane Thomas of Upstream Ag Insights

Race to Define the Future of Ag Retail with Shane Thomas of Upstream Ag Insights

In the ag business sector, the retail channel is sacred. Ag retailers are home to the people who actually shake hands with farmers, know their kids by name, and drive by their fields regularly. So if ...

7 Kesä 202342min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-lahtijat
rahapuhetta
rss-rahamania
rss-neuvottelija-sami-miettinen
rss-porssipuhetta
ostan-asuntoja-podcast
rss-laakispodi
rss-bisnesta-bebeja
rss-porssipodi
taloudellinen-mielenrauha
rss-strategian-seurassa
rss-h-asselmoilanen
rss-startup-ministerio
rss-yrittajat-ymparillani
rss-merja-mahkan-rahat
rss-paasipodi