Zumba: Beto Perez & Alberto Perlman (January, 2017)

Zumba: Beto Perez & Alberto Perlman (January, 2017)

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Zumba. Zumba began as a mistake: aerobics teacher Beto Perez brought the wrong music to class, then improvised a dance routine to go with it. For his students, it was more fun than work — and it eventually grew into one of the biggest fitness brands in the world. PLUS for our postscript "How You Built That," how Alex McKenzie is hoping to upgrade the menu of your neighborhood ice cream truck by offering exotic flavors, high fat content, plus low-guilt options for the health-conscious. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Orangetheory Fitness: Ellen Latham

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Twilio: Jeff Lawson

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When Jeff Lawson co-founded Twilio in 2008, he had already been through a series of start-ups. Some succeeded, others fizzled out—but each provided insights that led him to build one of the most exten...

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ICYMI... HIBT Lab! Climeworks: Jan Wurzbacher

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According to the 2022 report from the Intergovernmental Panel on Climate Change (IPCC), the world needs to cut carbon emissions drastically to avoid the worst effects of global warming. But that’s not...

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Sun Bum: Tom Rinks

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Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of Sun Bum sunscreen, drawing on influences ...

27 Maalis 20231h 15min

HIBT Lab! Slutty Vegan: Pinky Cole

HIBT Lab! Slutty Vegan: Pinky Cole

It’s hard to miss a Slutty Vegan when you’re driving past one. No, we’re not talking about a person… We’re talking about a fast-casual burger chain — and a vegan one at that! Since launching Slutty Ve...

23 Maalis 202353min

Food52: Amanda Hesser (2021)

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In the early 1990s, as Amanda Hesser's college friends were interviewing for their first cubicle jobs, she chose a different path; one that led straight into the kitchens of Europe, where she cooked t...

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