Lululemon Athletica: Chip Wilson

Lululemon Athletica: Chip Wilson

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(803)

Logic: Logic & Chris Zarou

Logic: Logic & Chris Zarou

In 2010, Logic the rapper, born as Sir Robert Bryson Hall II, released his first official mixtape titled "Young, Broke & Infamous." At 20 years old, Logic certainly was young and broke, and while cras...

11 Maalis 20191h 11min

Squarespace: Anthony Casalena

Squarespace: Anthony Casalena

Like many classic technology stories, Squarespace started in a college dorm room. In 2003, 21-year-old Anthony Casalena created a website-building tool for himself. But after hearing some positive fee...

4 Maalis 201953min

Eileen Fisher: Eileen Fisher (2017)

Eileen Fisher: Eileen Fisher (2017)

In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within t...

25 Helmi 201945min

Burt's Bees: Roxanne Quimby

Burt's Bees: Roxanne Quimby

In the 1970s, Roxanne Quimby was trying to live a simpler life – one that rejected the pursuit of material comforts. She moved to Maine, built a cabin in the woods, and lived off the grid. By the mid-...

18 Helmi 201958min

TOMS: Blake Mycoskie (2019)

TOMS: Blake Mycoskie (2019)

Blake Mycoskie started and sold four businesses before age 30. But only in Argentina did he discover the idea he'd want to pursue long term. After seeing a shoe drive for children, he came up with TOM...

11 Helmi 201953min

JetBlue Airways: David Neeleman

JetBlue Airways: David Neeleman

In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwes...

4 Helmi 20191h 8min

Canva: Melanie Perkins

Canva: Melanie Perkins

When she was just 19 years old, Melanie Perkins dreamt of transforming the graphic design and publishing industries. But she started small, launching a site to make yearbook design simpler and more co...

28 Tammi 201947min

Bonobos: Andy Dunn

Bonobos: Andy Dunn

When Andy Dunn was in business school, his housemate Brian Spaly created a new type of men's pants: stylish, tailored trousers that fit well in both the hips and thighs. Together, they started the men...

21 Tammi 20191h 9min

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