Bobbi Brown Cosmetics: Bobbi Brown

Bobbi Brown Cosmetics: Bobbi Brown

Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built. PLUS, for our postscript "How You Built That," how Emma Cohen and Miles Pepper saw a problem with plastics and developed a collapsible, reusable drinking straw. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Spanx: Sara Blakely (2017)

Spanx: Sara Blakely (2017)

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Spanx. At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she ca...

3 Heinä 201729min

TRX: Randy Hetrick

TRX: Randy Hetrick

In 1997, Navy SEAL Randy Hetrick was deployed in Southeast Asia, where he was stationed in a remote warehouse for weeks with no way to exercise. So he grabbed an old jujitsu belt, threw it over a door...

26 Kesä 201743min

WeWork: Miguel McKelvey

WeWork: Miguel McKelvey

In 2007, architect Miguel McKelvey convinced his friend Adam Neumann to share an office space in Brooklyn. That was the beginning of WeWork: a shared workspace for startups and freelancers looking for...

19 Kesä 201747min

Carol's Daughter: Lisa Price

Carol's Daughter: Lisa Price

Lisa Price worked in television but had a passion for beauty products. At her mother's suggestion, she began selling her homemade moisturizer at a church flea market. Twenty years later, Carol's Daugh...

12 Kesä 201741min

Five Guys: Jerry Murrell

Five Guys: Jerry Murrell

Jerry Murrell's mother used to tell him, you can always make money if you know how to make a good burger. In 1986 — after failing at a number of business ideas — Murrell opened a tiny burger joint in ...

5 Kesä 201735min

TOMS: Blake Mycoskie

TOMS: Blake Mycoskie

Blake Mycoskie started and sold four businesses before age 30. But only in Argentina did he discover the idea he'd want to pursue long term. After seeing a shoe drive for children, he came up with TOM...

29 Touko 201753min

Compaq Computers: Rod Canion

Compaq Computers: Rod Canion

In 1981, engineer Rod Canion left Texas Instruments and co-founded Compaq, which created the first IBM-compatible personal computer. This opened the door to an entire industry of PCs that could run th...

22 Touko 201738min

Whole Foods Market: John Mackey

Whole Foods Market: John Mackey

In 1978, college drop-out John Mackey scraped together $45,000 to open his first health food store, "Safer Way." A few years later he co-founded Whole Foods Market — and launched an organic food revol...

15 Touko 201745min

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