Springfree Trampoline: Keith Alexander & Steve Holmes

Springfree Trampoline: Keith Alexander & Steve Holmes

In the late 1980s, a New Zealand engineer named Keith Alexander wanted to buy a trampoline for his kids. After his wife said trampolines were too dangerous, Keith set out to design his own — a safer trampoline, without metal springs. He tinkered with and perfected the design over the course of a decade. But he was daunted by the challenge of bringing his invention to market — and he almost gave up. At that point Steve Holmes, a Canadian businessman, bought the patent to Keith's trampoline, and took a big risk to commercialize it. Today, Springfree Trampoline generates over $50 million in annual sales and has sold over 400,000 trampolines. PLUS in our postscript, "How You Built That," how Cyndi and Chris Hileman created a candle in a planter pot that can later be used to grow wildflowers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work

FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work

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Advice Line with Seth Berkowitz of Insomnia Cookies

Advice Line with Seth Berkowitz of Insomnia Cookies

Today’s callers: Kahindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the...

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Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand

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Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving u...

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Advice Line with Tara Bosch of SmartSweets

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Today’s callers: Lindzi from Chicago wants to expand her gourmet marshmallow brand into retail without cannibalizing her high-margin DTC sales. Then, Vivi from Hawaii considers how to best tell her su...

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Alamo Drafthouse Cinema: Tim and Karrie League (2023)

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In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As ...

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Advice Line with Nick Green of Thrive Market

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Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing hi...

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10 Years of How I Built This:  A Decade of Innovation, Risk and Reinvention

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Stories about starting a business are almost always full of drama. They’re about ambition, loss, triumph, catastrophe, resilience. And they’re also full of life lessons – which is why Guy Raz launched...

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Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)

CEO and co-founder of Boll & Branch, Scott Tannen joins Ring founder Jamie Siminoff and Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jamie and Guy talk about ...

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