How to price your product to scale, w/ClassPass' Payal Kadakia
Masters of Scale14 Helmi 2018

How to price your product to scale, w/ClassPass' Payal Kadakia

The price that bleeds your business could also save it. When you invent something innovative, you can’t know how to price it on day one. First, get people in the door — get a LOT of people in the door — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares their winding path to pricing and how it revealed what was invaluable about their service.

Read a transcript of this interview at: https://mastersofscale.com/payal-kadakia-how-to-price-your-product-to-scale/

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(685)

Futurist Amy Webb: Trends are not enough

Futurist Amy Webb: Trends are not enough

Amy Webb, futurist and CEO of the Future Today Strategy Group, held a funeral for her famous annual trend report at SXSW this year. She explains to host Jeff Berman why convergences are the new critic...

19 Maalis 28min

The C-suite is messier than you think, with Maryam Banikarim

The C-suite is messier than you think, with Maryam Banikarim

Career disruption is accelerating across the economy — and few people have navigated it more boldly than Maryam Banikarim. The former CMO of Univision, Gannett, and Hyatt, and host of The Messy Parts ...

17 Maalis 31min

How Shantanu Narayen transformed Adobe

How Shantanu Narayen transformed Adobe

Shantanu Narayen announced this week that he will step down after nearly two decades as CEO of Adobe. In this conversation first published in early 2025, Narayen talked with host Reid Hoffman about ho...

14 Maalis 30min

FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’

FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’

Before taking on the role of FanDuel CEO, Amy Howe faced unprecedented uncertainty while leading Ticketmaster through a global pandemic. Howe talks with host Jeff Berman about navigating fierce compet...

12 Maalis 35min

Stop waiting for clarity. Unfreeze and act, with Accenture’s Julie Sweet

Stop waiting for clarity. Unfreeze and act, with Accenture’s Julie Sweet

AI disruption and geopolitical upheaval are forcing business leaders to make high-stakes decisions — fast. Accenture CEO Julie Sweet joins Rapid Response host Bob Safian to share what she's hearing fr...

10 Maalis 30min

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Why does uncertainty make us less rational with money? And who should we trust for financial advice online? Vivian Tu, financial educator and CEO of Your Rich BFF, joins Rapid Response to break down t...

5 Maalis 38min

Rapid Recap: Iran, Anthropic vs. Pentagon, Paramount’s win, and more

Rapid Recap: Iran, Anthropic vs. Pentagon, Paramount’s win, and more

Geopolitics is back at the top of every business leader's agenda — and the signals are coming fast. Host Bob Safian sits down with Rapid Response producer Alex Morris to cut through the noise and deco...

3 Maalis 28min

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

Tarang Amin took the helm of e.l.f. Beauty at a pivotal moment and helped turn it from industry underdog to category disruptor, with a retail footprint spanning Sephora, Target, Dollar General, and H&...

26 Helmi 31min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rss-rentotapaus
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rahapuhetta
kultaiset-hoitajat
rss-lahtijat
rss-startup-ministerio
rss-tarkeista-asioista-2
rss-lain-elamaa
rss-markkinointiradio
rss-sisalto-kuntoon
rss-asiakaskokemusklubi