Nike’s Phil Knight: How to sell without selling
Masters of Scale10 Marras 2020

Nike’s Phil Knight: How to sell without selling

Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a product just to drive up the bottom line. They focused on one thing: making an excellent product for people who believed in the edgy Nike ethos. Because they knew, when there’s a mismatch between product and market, the bottom usually drops out. Instead, they told the world who the are, and then did everything they could to find their ideal customers. And made history. Cameo appearance: Eddy Lu (GOAT).

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(682)

DraftKings’ next big bets, with CEO Jason Robins

DraftKings’ next big bets, with CEO Jason Robins

Prediction markets. AI. Super Bowl ads. Hear how DraftKings co-founder and CEO Jason Robins is placing bets on the future. Robins talked with host Jeff Berman just ahead of the Super Bowl in San Franc...

12 Helmi 32min

Super Bowl ads, Bad Bunny, and the business of cultural risk, with Autodesk’s Dara Treseder

Super Bowl ads, Bad Bunny, and the business of cultural risk, with Autodesk’s Dara Treseder

The Super Bowl LX ad blitz was a big budget highwire act — from Anthropic's shot at OpenAI to Lady Gaga's homage to Mr Rogers, and Dunkin's nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder retu...

10 Helmi 31min

GaryVee on how to make Super Bowl ads that are actually funny

GaryVee on how to make Super Bowl ads that are actually funny

Gary Vaynerchuk of VaynerMedia has produced more than a dozen Super Bowl ads for brands. In 2026, his hilarious "Will Shat" spot for Kellogg's Raisin Bran features actor William Shatner with a fiber-f...

7 Helmi 12min

How Zoom grew 30x almost overnight

How Zoom grew 30x almost overnight

Eric Yuan saw frustrated customers and wanted to make the product he worked on better – but couldn’t convince his bosses. So he struck out on his own and founded a competitor: Zoom. Yuan talks with ho...

5 Helmi 27min

Padma Lakshmi’s secret to authentic leadership? Stop trying.

Padma Lakshmi’s secret to authentic leadership? Stop trying.

TV host, producer, author, and UN Goodwill Ambassador Padma Lakshmi joins Rapid Response with candid advice for business leaders on speaking out, showing courage, and staying true to themselves, parti...

3 Helmi 29min

Possible: Amjad Masad on vibe coding, AI agents, and the end of boilerplate

Possible: Amjad Masad on vibe coding, AI agents, and the end of boilerplate

On this episode of Possible, Reid Hoffman and Aria Finger sit down with Amjad Masad, founder and CEO of Replit, to explore how AI is fundamentally changing who gets to build software and what that mea...

31 Tammi 1h 16min

How to break through a fear of failure, with Fawn Weaver & Van Jones

How to break through a fear of failure, with Fawn Weaver & Van Jones

After blitzscaling one of the fastest-growing spirit brands in history, Uncle Nearest Premium Whiskey founder Fawn Weaver is reflecting on how to build not just a company, but a meaningful life. She t...

29 Tammi 22min

Reid Hoffman on AI’s new tune, Davos, and the need for CEO courage

Reid Hoffman on AI’s new tune, Davos, and the need for CEO courage

As global leaders disperse from the World Economic Forum, LinkedIn co-founder and tech investor Reid Hoffman joins Rapid Response to break down the biggest challenges and opportunities facing business...

27 Tammi 37min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
rss-rahamania
rss-sisalto-kuntoon
rahapuhetta
sijoituspodi
herrasmieshakkerit
rss-laakispodi
rss-bisnesta-bebeja
rss-karon-grilli
rss-draivi
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-seuraava-potilas
rss-paasipodi
rss-tyoelamasta-podcast
rss-myynnin-mehustamo