Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson
Masters of Scale4 Maalis 2021

Rapid Response: A prescription for healthy growth, with FIGS Co-CEO Heather Hasson

How does a start-up geared to healthcare workers balance giving back during Covid with the desire for growth? FIGS, an emerging lifestyle brand for medical professionals that built its name around premium scrubs, faced key choices amid the pandemic. Co-founder and co-CEO Heather Hasson explains why a commitment to offering free PPE, isolation gowns, and more supported both FIGS's mission and its community. Shifting supply lines, leaning into a robust e-commerce system, and expanding internationally in response to demand, the FIGS team used the moment to reinforce their relationship with their customers – and saw annual revenue climb past $250 million. Hasson likens medical professionals to star athletes, under high pressure for hours on end, with huge stakes in the balance. By treating them with special care, and championing their contributions, FIGS has built enviable brand allegiance among a community that, until Covid hit, was often overlooked.

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(686)

Lead, lead again, w/Facebook's Sheryl Sandberg

Lead, lead again, w/Facebook's Sheryl Sandberg

In just 6 years, Facebook grew to 2 billion users and 14,000 employees. How? Well, first, they hired COO Sheryl Sandberg. And she knew that to lead a fast-changing organization, you have to be as skil...

31 Touko 201733min

Imperfect is perfect, w/Facebook's Mark Zuckerberg

Imperfect is perfect, w/Facebook's Mark Zuckerberg

If you’re Steve Jobs, you can wait for your product to be perfect. For the rest of us, If you’re not embarrassed by your first product release, you’ve released it too late. Imperfect is perfect. Why? ...

24 Touko 201729min

Learn from every "no," w/Walker & Company's Tristan Walker

Learn from every "no," w/Walker & Company's Tristan Walker

The best business ideas often seem laughable at first glance. So if you’re hearing a chorus of “No’s” — it may actually be a good sign! Google, Facebook, LInkedIn, Airbnb — they all sounded crazy befo...

17 Touko 201729min

Raise more money than you need, w/Minted's Mariam Naficy

Raise more money than you need, w/Minted's Mariam Naficy

Think you've raised enough money for your startup? Think again. You have to run through a minefield of unexpected expenses as an entrepreneur. And you never know where the big opportunity will come fr...

10 Touko 201728min

Airbnb's Brian Chesky in Handcrafted

Airbnb's Brian Chesky in Handcrafted

If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one-by-one. And don't stop until you kn...

3 Touko 201730min

Coming Soon: Masters of Scale

Coming Soon: Masters of Scale

Coming May 3rd, Reid Hoffman, legendary Silicon Valley entrepreneur and investor, explains how famous founders take their companies from zero to a gazillion. In this trailer for Season One, a taste of...

18 Huhti 20172min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-doulapodi
rss-paasipodi
juristipodi
rss-sisalto-kuntoon
rss-muutoksenanatomiaa-podcast
rss-startup-ministerio
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-seuraava-potilas