Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson
Masters of Scale3 Helmi 2022

Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson

With their eyes fixed on what’s next, the Drone Racing League has established a fresh fanbase, previously left untapped by professional sports. President Rachel Jacobson, formerly an NBA executive, refers to this audience as “techsetters” – young, enthusiastic, tech-driven fans who are “invested in what the future looks like.” It’s a new demographic that could have only emerged from the league’s unique positioning that intersects sports, entertainment, and technology. As Rachel says, the companies that aren’t planning for their future demographics of consumers will “age out really quickly.” She spoke with Rapid Response host Bob Safian about diving into future ideas that may first appear unrealistic – and spinning them into realities. The Drone Racing League has successfully secured partnerships with some of the biggest media and commercial organizations in the world, such as NBC, Twitter, T-Mobile, and DraftKings.

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(712)

How to build breakout products, with Mark Pincus & Reid Hoffman

How to build breakout products, with Mark Pincus & Reid Hoffman

Mark Pincus is a serial tech entrepreneur and investor best known as the co-founder of Zynga. He joins host Reid Hoffman to reveal the insights at the center of his new book: Life at the Speed of Play...

2 Heinä 30min

Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more

Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more

Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from ...

30 Kesä 31min

Pioneers of AI: Reid Hoffman says the AI race is not a cage match

Pioneers of AI: Reid Hoffman says the AI race is not a cage match

Anthropic and OpenAI’s plans to go public have set off waves of speculation about the ripple effects, and how they’ll stack up to the SpaceX IPO. What’s really driving the value of these companies? Do...

27 Kesä 35min

How to balance a two-sided marketplace, with Care.com CEO Brad Wilson

How to balance a two-sided marketplace, with Care.com CEO Brad Wilson

Care.com is the digital marketplace that connects caregiving professionals with people who need help with kids, seniors, pets, and more. It’s the market leader in an area where the need is constantly ...

25 Kesä 31min

$300m in year two. The controversy came free, with David Protein’s Peter Rahal

$300m in year two. The controversy came free, with David Protein’s Peter Rahal

David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response ...

23 Kesä 20min

IBM’s $10 billion bet on what comes after AI

IBM’s $10 billion bet on what comes after AI

While many tech companies race to build ever-larger AI models, IBM CEO Arvind Krishna sees the future differently. Speaking with host Bob Safian before a live audience during New York Tech Week, Krish...

18 Kesä 41min

The U.S. at 250: The case for reckoning and rebuild, with Ian Bremmer

The U.S. at 250: The case for reckoning and rebuild, with Ian Bremmer

As America hurtles toward its 250th birthday, the world is watching. Ian Bremmer, Eurasia Group President and PBS host, joins Rapid Response to give his unvarnished read on the state of Brand America....

16 Kesä 31min

The future of EVs, with Rivian’s RJ Scaringe

The future of EVs, with Rivian’s RJ Scaringe

RJ Scaringe is the founder and CEO of Rivian Automotive. Host Jeff Berman digs into how Scaringe thinks about competing with Tesla, the hard won lessons of building a company that makes both vehicles ...

11 Kesä 40min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
ostan-asuntoja-podcast
asuntoasiaa-paivakirjat
rss-rahamania
inderespodi
herrasmieshakkerit
rss-sami-miettinen-neuvottelija
syo-nuku-saasta
rahapuhetta
pomojen-suusta
vapauta-supervoimasi-podcast
rss-laakispodi
rss-ammattipodcast
rss-karon-grilli
rss-paasipodi
rss-yritys-ja-erehdys