1985 - 1990s: The return of the Carrera

Season 1: The TAG Heuer Carrera |

In this episode, we travel back to a challenging time for the company, which led to the departure of Jack Heuer from the family business. And the creation of TAG Heuer. A decade later, the strong desire to strengthen the brand identity was finalized by the return of both the Carrera and Jack in 1996 at the Monza Grand Prix.

Image: TAG Heuer Carrera, Reference CS3110

Show notes:

0:29 Arrival of quartz watches puts pressure for Swiss watchmakers

1:14 Financial pressures and departure of Jack Heuer from the company

2:13 The birth of TAG Heuer

3:16 Monza Grand Prix 1996: the return of the Carrera

3:40 2447 Carrera makeover

4:29 1996: Jack Heuer returns