2008 - 2012: Break into luxury…
A Matter of Time22 Maalis 2023

2008 - 2012: Break into luxury…

Season 1: The TAG Heuer Carrera |

Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Monaco V4 - TAG Heuer’s pillars of innovation and luxury.

Image: TAG Heuer Carrera, Reference CAR2C10.FC6323

Show notes:

0:35 Late-2000s: Carrera as the foundation for new technologies

1:15 From accessible to luxury with LVMH

1:41 Monaco V4 and new Carrera watches

2:35 High frequency chronograph

3:07 Unique magnetic pinions

4:15 Carerra: the archetypal chronograph

Jaksot(26)

2023: A new chapter begins

2023: A new chapter begins

Season 1: The TAG Heuer Carrera | Live from Watches & Wonders in Geneva, Nicholas explores the revolutionary thinking behind TAG Heuer’s latest Carrera novelties: the TAG Heuer Carrera Chronograph and...

28 Maalis 20234min

2021: TAG Heuer x Porsche - an alliance forged by innovation

2021: TAG Heuer x Porsche - an alliance forged by innovation

Season 1: The TAG Heuer Carrera | This episode focuses on the special relationship between Porsche and TAG Heuer and their official partnership in 2021. While it’s by chance that the name ‘Carrera’ is...

22 Maalis 20238min

1985 - 1990s: The return of the Carrera

1985 - 1990s: The return of the Carrera

Season 1: The TAG Heuer Carrera | In this episode, we travel back to a challenging time for the company, which led to the departure of Jack Heuer from the family business. And the creation of TAG Heue...

22 Maalis 20235min

1970s: Conquering motorsport with Ferrari

1970s: Conquering motorsport with Ferrari

Season 1: The TAG Heuer Carrera | This time, we explore how the relationship between Heuer and motorsport was forged in the 1970s. A surprising deal with Ferrari placed Heuer at the center of the raci...

22 Maalis 20236min

1969: The dream team behind the Chronomatic

1969: The dream team behind the Chronomatic

Season 1: The TAG Heuer Carrera | In this episode, we meet the dynamic duo behind the automatic chronograph movement. Join Jake Heuer on his journey towards innovation in 1969.    Image: Heuer Carrera...

22 Maalis 20235min

1960s: Dato Carreras and the power of advertising

1960s: Dato Carreras and the power of advertising

Season 1: The TAG Heuer Carrera | Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world.    Image: Heuer ...

22 Maalis 20236min

1963: The birth of the iconic Carrera

1963: The birth of the iconic Carrera

Season 1: The TAG Heuer Carrera | In this episode, we revisit Jack Heuer’s eureka moment at the 12 Hours of Sebring endurance race in Florida, March 1962. Find out how a conversation with the parents ...

22 Maalis 20236min

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