Strong Brands, Smooth Crises

Discover the vital role PR and communications firms play in shaping strong brands and navigating crises in this episode of Candid Care. Hosts Sara Kekula and Talia Pletcher talk with Lori Richards, CEO of Mueller Communications, who shares actionable strategies for long-term care providers to 'frontload the good'—building proactive plans to define their brand, foster community trust, and highlight the human stories that make their organizations unique.

From understanding crisis severity to training employees at all levels, this episode offers invaluable advice to help your organization respond swiftly and empathetically during challenges. Whether you're enhancing your public presence or safeguarding your brand, this conversation is a must-listen.

About Mueller Communications:

Mueller Communications is a full-service PR and marketing agency known for its deep local expertise and strong community ties. The team crafts tailored strategies that drive growth, enhance brand presence, and navigate complex challenges, with a focus on thoughtful, results-driven solutions.

Lori Richards, CEO of Mueller Communications, is a PR professional with over 20 years of experience and a deep commitment to both her work and the Milwaukee community. Lori thrives on tackling challenges, collaborating with her team to develop creative solutions, and sharing impactful stories. She takes pride in leading a team that values excellence, work-life balance, and strong client relationships, believing that personal connections, client service, and hard work are key to success.