#86 Towards a buyer-centric RevOps - with Lauren Silvers Director GTM at Ironclad
RevOps Lab14 Heinä 2025

#86 Towards a buyer-centric RevOps - with Lauren Silvers Director GTM at Ironclad

Lauren Silvers, GTM Programs Lead at Ironclad, joins the show to share a bold, future-focused vision for revenue operations: one that’s deeply buyer-centric, AI-assisted, and system-aware. Drawing from her talk at RevOpsFest NYC, Lauren explores how changing buyer behavior, signal-based selling, and enablement-rooted RevOps are reshaping how GTM teams operate. It’s a masterclass in where the function is going—and what to do now to keep up.We cover:- Why current sales processes frustrate modern buyers- How to reduce context-switching and tool overload for reps- What “buyer GPTs” and signal clusters mean for the future of sales- How to orchestrate actions based on signal intent—not funnel stages- Where AI already solves CRM hygiene (and why most teams still don’t use it)- How to operationalize customer-verifiable outcomes- What a 247% pipeline lift looks like when RevOps actually quarterbackLauren Silvers on LinkedIn: https://www.linkedin.com/in/laurensilvers/ Pipeline Visibility Cheat Sheet: https://www.getweflow.com/content/pipeline-visibility-cheat-sheet⁠Janis on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/janiszech ⁠⁠ ⁠ Phillip on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/philippstelzerChapters: (00:00:00) Meet Lauren & Her Talk at RevOpsFest (00:03:15) What Buyer-Centric Actually Means (00:06:00) How Buyer Behavior Is Evolving (Fast) (00:09:40) Tool Sprawl, Friction & the Case for System Change (00:13:30) AI, CRM Hygiene & What’s Already Solved (00:16:45) Signal-Based Selling vs. Funnel Thinking (00:21:00) How Intercom Built Signal Clusters That Drove +247% Pipeline (00:25:30) How to Simplify Action for Reps Without Dumbing It Down (00:29:00) Customer-Verifiable Outcomes (CVOs) in Practice (00:34:00) The Reality of Change: Culture, Systems, and Trust (00:38:30) Lauren’s Book Rec: In Search of Lost Time by Marcel Proust

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#54 Creating a highly effective sales & forecasting process - with Robert Gimbel, GTM Advisor & Ex-CRO at Camunda

#54 Creating a highly effective sales & forecasting process - with Robert Gimbel, GTM Advisor & Ex-CRO at Camunda

Robert scaled Camunda’s GTM motion for over a decade. In this episode of The RevOps Lab, he’ll share his learnings and best practices with you: Camunda’s sales process Pipeline generation at Camun...

11 Marras 202435min

#53 Growing and Leading a High-Performing RevOps Team - with Eric Welsh, Global Director of Revenue Operations at Deputy

#53 Growing and Leading a High-Performing RevOps Team - with Eric Welsh, Global Director of Revenue Operations at Deputy

Eric Portugal-Welsh, Director of Revenue Operations at Deputy, shares his insights on growing a successful RevOps team. Having scaled his team from 3 to 7 people over the last 14 months, Eric dives in...

4 Marras 202437min

#52 Reinventing Outbound with AI and Signals - with Justin Norris, Sr. Director of Marketing Ops at 360Learning

#52 Reinventing Outbound with AI and Signals - with Justin Norris, Sr. Director of Marketing Ops at 360Learning

Justin Norris, Senior Director of Marketing Ops at 360 Learning and host of the RevOps FM podcast, joins us to dive into outbound strategies and the evolving role of AI in sales. Justin shares his app...

28 Loka 202441min

#51 Boosting your Team’s Sales Productivity - with Alex Freeman, Global Head of Sales Operations at YouGov

#51 Boosting your Team’s Sales Productivity - with Alex Freeman, Global Head of Sales Operations at YouGov

Alex Freeman, Head of Sales Operations and Enablement at YouGov, discusses his approach to making sales teams more effective by removing unnecessary admin tasks and focusing on what really matters, he...

21 Loka 202444min

#50 How RevOps & Finance can drive SaaS metrics - with Ben Murray, Founder at The SaaS CFO

#50 How RevOps & Finance can drive SaaS metrics - with Ben Murray, Founder at The SaaS CFO

Ben Murray, widely known as The SaaS CFO, joins the RevOps Lab Podcast to share his expertise on SaaS finance metrics, forecasting, and how revenue operations and finance can collaborate effectively. ...

14 Loka 202441min

#49 Why you need a RevOps Charter (& how to set it up) - with Steve Silver, Ex VP Research & RevOps leader at Forrester

#49 Why you need a RevOps Charter (& how to set it up) - with Steve Silver, Ex VP Research & RevOps leader at Forrester

Steve Silver, ex-Vice President and Research Director at Forrester, joins us to discuss the critical elements of creating a RevOps charter. With decades of experience in sales operations and RevOps re...

7 Loka 202436min

#48 How Rubrik scaled RevOps to IPO - with Samarth Mital, Senior Director - Global Sales Strategy, Planning, Analytics, & Ops at Rubrik

#48 How Rubrik scaled RevOps to IPO - with Samarth Mital, Senior Director - Global Sales Strategy, Planning, Analytics, & Ops at Rubrik

Samarth Mital, Director of Global Sales Strategy, GTM, Planning, Analytics & Ops at Rubrik, shares his insights on the company's journey to IPO. From scaling revenue to $919 million in ARR to expandin...

30 Syys 202441min

#47 The GTM Operations Framework - with Crissy Saunders, CEO at CS2

#47 The GTM Operations Framework - with Crissy Saunders, CEO at CS2

Crissy Saunders, CEO and Co-Founder of CS2, shares insights from her decade of experience in go-to-market operations for fast-growing B2B tech companies. Crissy discusses the evolution of CS2’s servic...

23 Syys 202447min

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