EP284: Mike Winnet, Founder at GNG Studios - Why focusing on impressions and engagement on Linkedin is killing your sales

Welcome Mike Winnet, known for successfully scaling and selling his e-learning company for £8 million. Mike shares his entrepreneurial journey, from working in startups to building his own business after feeling undervalued in his previous role. With strong financial planning and risk management, he created a solid runway that allowed him to transition confidently into entrepreneurship.

Mike discusses his scalable content business model, which focused on creating engaging, reusable e-learning videos. He also explains how collaborating with skilled professionals, rather than going it alone, was key to his business success.

The conversation also delves into authentic personal branding in the B2B space. Mike explains how targeting quality leads with high impact content is more effective than chasing large audiences. He contrasts content strategies aimed at brand growth versus those tailored for sales, illustrating this with a powerful case where he helped a client secure a year’s worth of sales in just six weeks.

Mike shares insights on leveraging client relationships to drive revenue, citing his work with Arsenal Football Club as an example. He explains how understanding industry specific challenges and using LinkedIn to connect with decision makers can open new business opportunities.

Emphasising quality over quantity, Mike and Lysha discuss why sales focused content outperforms disposable social media posts. He explains how some of his older videos continue to drive significant sales and why he sticks to platforms like LinkedIn and YouTube for business growth.

Finally, Mike outlines his targeted content marketing strategy. He highlights the importance of aligning content with revenue goals and creating solutions oriented messaging for recruitment companies focused on client acquisition, talent sourcing, and brand appeal.

Connect with Mike here - www.linkedin.com/in/mikewinnet

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