HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…

This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.

Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured



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Jaksot(796)

How I Built Resilience: Alex Lieberman and Austin Rief of Morning Brew

How I Built Resilience: Alex Lieberman and Austin Rief of Morning Brew

Six years ago, Morning Brew started out as a fun business newsletter Alex Lieberman and Austin Rief wrote for their classmates out of their University of Michigan dorm room. The company now has over 2.5 million subscribers with multiple newsletters and a podcast, and last year Business Insider paid about 75 million dollars for a majority stake in Morning Brew. Alex and Austin talk to Guy about the organic unpaid marketing they relied on in college to build up their readership, and they predict shifts in how we will consume news in the next five years. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Maalis 202128min

Canva: Melanie Perkins (2019)

Canva: Melanie Perkins (2019)

When she was just 19 years old, Melanie Perkins dreamt of transforming the graphic design and publishing industries. But she started small, launching a site to make yearbook design simpler and more collaborative. Her success with that first venture—and an unexpected meeting with a VC investor—eventually landed her the backing to pursue her original idea, and the chance to take on software industry titans like Adobe and Microsoft. Today, Melanie's online design platform Canva is valued at $6 billion, joining the list of Australia's "unicorn" companies.For more information on the HIBT Fellowship visit: https://npr.org/fellowsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Maalis 202141min

How I Built Resilience: Troy Carter of Q&A (June, 2020)

How I Built Resilience: Troy Carter of Q&A (June, 2020)

Music manager and entrepreneur Troy Carter spoke to Guy last June, as the pandemic was worsening and the country was shaken by racial unrest. Troy spoke about the profound impact of these events on him personally, as well as on the music industry. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Helmi 202124min

Boxed: Chieh Huang

Boxed: Chieh Huang

Over the course of ten years as a founder, Chieh Huang bet twice on the ubiquity of the smartphone. The first time was in 2010 with Astro Ape, a mobile gaming company that he founded with a few friends out of an attic. The second time was with Boxed, a mobile bulk-retailer that he co-launched in 2013 out of his New Jersey garage. Chieh and his tiny team scrambled to send out their first boxes of toilet paper and laundry detergent, gambling that they could compete with monster retailers by offering fewer items, competitive prices, and a hand-written note in every box. Since its launch 8 years ago, Boxed has sent out tens of millions of boxes of groceries, and has been valued at over $600M. HIBT Virtual Event with Jay Shetty - information and tickets at: https://nprpresents.orgSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Helmi 20211h 28min

How I Built Resilience: Beverly Leon of Local Civics

How I Built Resilience: Beverly Leon of Local Civics

After retiring from professional soccer, Beverly Leon shifted her focus in a big way. In 2018 she founded Local Civics, an ed-tech start-up that uses game-based learning to encourage kids to strengthen their civic leadership skills. Her mission is to get students civically involved long before they're eligible to vote. She talked with Guy about the business model of an education start-up, how her business has responded to today's challenges, and why she thinks we need a more inclusive democracy. These conversations are excerpts from our online How I Built Resilience series, where Guy interviews founders and entrepreneurs about how they're navigating turbulent times. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Helmi 202127min

Simple Mills: Katlin Smith

Simple Mills: Katlin Smith

In 2012, 22-year-old Katlin Smith was growing restless at her consulting job, so she started experimenting with grain-free, paleo-friendly muffin recipes in her Atlanta kitchen. A buyer at a nearby Whole Foods agreed to sell Katlin's muffin mixes and placed an order for twelve bags. She then hustled to expand the business: hand-mixing almond flour and coconut sugar in food-grade barrels, slinging wardrobe boxes of muffin mix into a rental car, and standing by helplessly while shoppers scarfed down more samples than anticipated. 8 years after launch, Simple Mills has expanded to include cookies and crackers and other treats; it's available in 28,000 stores and does roughly $100M in annual revenue.HIBT Virtual Event with Jay Shetty - information and tickets at: https://nprpresents.orgSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Helmi 202159min

How I Built Resilience: Michael Horvath and Mark Gainey of Strava

How I Built Resilience: Michael Horvath and Mark Gainey of Strava

Strava is a social fitness platform with more than 76 million users in nearly every country worldwide. Co-founders Michael Horvath and Mark Gainey spoke with Guy about the recent surge in users joining their virtual fitness community. They share how they've focused on creating new content and features to meet peoples' increased need for connection in a socially distanced world. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Helmi 202131min

Atlassian: Mike Cannon-Brookes and Scott Farquhar

Atlassian: Mike Cannon-Brookes and Scott Farquhar

In 2001, Mike Cannon-Brookes sent an email to his college classmates in Sydney, asking if anyone was interested in helping him launch a tech startup after graduation. Back then, entrepreneurship wasn't a popular career path in Australia; and Mike's only taker was Scott Farquhar, a fellow student who shared Mike's passion for computers and his frustration for the corporate grind. Together they launched Atlassian, a two-man tech support service that they managed from their bedrooms at all hours of the night. Unable to make money, Scott and Mike decided to pivot and sell some of the software they'd developed for themselves. Out of that grew Jira, a project-management tool that's used in all sorts of endeavors, from pizza delivery to the exploration of Mars. Today, Atlassian is valued at over $50 billion and Scott and Mike are Australia's first startup-to-IPO tech billionaires. HIBT Virtual Event with Jay Shetty - information and tickets at: https://nprpresents.orgSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Helmi 20211h 12min

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