HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…

This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.

Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured



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Jaksot(793)

Lonely Planet: Maureen & Tony Wheeler (2017)

Lonely Planet: Maureen & Tony Wheeler (2017)

In 1972, Maureen and Tony Wheeler bought a beat-up car and drove from London "as far east as we could go." They wound up in Australia, by way of Afghanistan, India and Thailand. Their notes on how to travel on a shoestring became a book, which grew into Lonely Planet — the largest travel guide publisher in the world. PLUS in our postscript "How You Built That," an update with Melanie Colón, a frustrated renter who created an easier way to communicate with noisy neighbors, called Apt App. (Original broadcast date: May 8, 2017) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Heinä 201837min

Chicken Salad Chick: Stacy Brown

Chicken Salad Chick: Stacy Brown

For many of us, chicken salad is just another sandwich filling, but Stacy Brown turned it into a $75 million business. In 2007, she was a divorced mother of three looking for a way to make ends meet. So she started making chicken salad in her kitchen and selling it out of a basket, door-to-door. She eventually turned that home operation into Chicken Salad Chick, and took her recipes to cities across the U.S. Today, Chicken Salad Chick is one of the fastest growing companies in the country. PLUS, for our postscript "How You Built That," how Dan Kurzrock and Jordan Schwartz up-cycled beer grain into ReGrained nutrition bars. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Heinä 201855min

Lyft: John Zimmer (2017)

Lyft: John Zimmer (2017)

In 2006, John Zimmer was a college student and ride-hailing wasn't yet "a thing." But a class on green cities got him thinking about the glut of underused cars on the road. Eventually, he co-founded Lyft, a company that has helped make ride-hailing a fixture of American urban living. PLUS in our postscript "How You Built That," an update with Kyle Ewing, who almost set fire to his living room making Terraslate, a tough waterproof paper. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Kesä 201840min

Lululemon Athletica: Chip Wilson

Lululemon Athletica: Chip Wilson

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Kesä 201852min

Honest Tea: Seth Goldman (2017)

Honest Tea: Seth Goldman (2017)

In 1997, after going for a long run, Seth Goldman was frustrated with the sugar-filled drinks at the corner market. So he brewed up a beverage in his kitchen, and turned it into Honest Tea. PLUS, for our postscript "How You Built That," we check back in with Jaya Iyer for an update on Svaha Inc., a unique apparel brand that focuses on STEM-themed clothing for babies, kids, and adults. (Original broadcast date: January 16, 2017) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Kesä 201829min

Remembering Kate Spade

Remembering Kate Spade

We are incredibly saddened by the loss of the brilliant designer and entrepreneur Kate Spade. We are grateful she and her husband Andy Spade shared their story with us in 2017. The origins of the Kate Spade brand can be drawn back to a 1991 conversation at a Mexican restaurant, when Andy asked Kate, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Kesä 201836min

Minted: Mariam Naficy

Minted: Mariam Naficy

In 2000, Mariam Naficy sold her first company, an online cosmetics store called Eve.com, for $110 million. Several years later, she got the entrepreneurial itch once again: she founded Minted, an online stationery store that solicits designs from artists all over the world. Today Minted is one of the biggest crowdsourcing platforms on the Internet. PLUS for our postscript, "How You Built That," how Vanessa and Casey White turned their grandfather's pierogi recipe into Jaju Pierogi. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Kesä 201849min

Lady Gaga & Atom Factory: Troy Carter (2018)

Lady Gaga & Atom Factory: Troy Carter (2018)

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. PLUS, for our postscript "How You Built That," we check back with Robyn Gerber for an update on Parkarr, a mobile app that helps drivers find street-parking. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Touko 201847min

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