The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership

The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership

In this episode of The Manager’s Playbook, I sit down with Mag Rodriguez, founder and CEO of EVEN, a platform redefining how artists connect with fans and monetize their work across the globe.

We unpack how EVEN helps artists go direct-to-fan, unlock new revenue streams, and build real community beyond the limitations of streaming and traditional industry models.

Inside the episode:→ Building for global, underserved fanbases→ Why direct-to-fan is the smarter play, not anti-DSP→ Lessons from tech founders applied to artist careers→ Community, ownership, and scaling with intention

We also dive into Mag’s journey as a Latino founder in the VC world, the J. Cole collaboration, and what it takes to lead with both culture and clarity.

If you're an artist, manager, or entrepreneur thinking long-term, this one’s for you.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Jaksot(261)

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to...

22 Helmi 202512min

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Danie...

21 Helmi 202517min

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Danie...

20 Helmi 202510min

Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters

Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters

In this clip The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist ma...

19 Helmi 202519min

Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS

Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS

In this episode of The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great art...

18 Helmi 202511min

Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs!

Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs!

In this clip Lex Borrero, Artist Manager for TAINY, and Co-Founder at NEON16 & NTERTAIN, reveals the reasons why great songwriters are often seen as storytellers. Creative geniuses in their own right,...

17 Helmi 20259min

Inside the Playbook: Tyler Henry on The Power of Work Ethic in the Music Industry

Inside the Playbook: Tyler Henry on The Power of Work Ethic in the Music Industry

In this clip, Tyler Henry, Artist Manager for PARTYNEXTDOOR, WondaGurl, HARV, and Loshendrix, Partner at Range Music, and Co-Founder of the creative hub STURDY, shares his inspiring journey.Tyler disc...

16 Helmi 202513min

Inside the Playbook: Tyler Henry on How Being Prepared Got Him A Job At OVO Fest!

Inside the Playbook: Tyler Henry on How Being Prepared Got Him A Job At OVO Fest!

In this clip, Tyler Henry, Artist Manager (PARTYNEXTDOOR, WondaGurl, HARV, Loshendrix), Partner at Range Music, and Co-Founder of the creative hub STURDY, emphasizes the importance of doing your resea...

15 Helmi 202512min

Suosittua kategoriassa Viihde

anni-jaajo
tuplakaak
grekovit
hei-baby-3
terveisia-perheesta
the-harlin-show
dear-shirly
antin-palautepalvelu
bella-table
antin-elokuvakerho
verhon-takaa
nonsensepodi
dear-shirly-ja-arttu
ootsa-kuullut-tasta-2
get-jassud
hollywood-love-stories-2
tahtitehdas
tervo-halme
terkuin-jenna
rss-wivolinin-viisukevat