The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership

The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership

In this episode of The Manager’s Playbook, I sit down with Mag Rodriguez, founder and CEO of EVEN, a platform redefining how artists connect with fans and monetize their work across the globe.

We unpack how EVEN helps artists go direct-to-fan, unlock new revenue streams, and build real community beyond the limitations of streaming and traditional industry models.

Inside the episode:→ Building for global, underserved fanbases→ Why direct-to-fan is the smarter play, not anti-DSP→ Lessons from tech founders applied to artist careers→ Community, ownership, and scaling with intention

We also dive into Mag’s journey as a Latino founder in the VC world, the J. Cole collaboration, and what it takes to lead with both culture and clarity.

If you're an artist, manager, or entrepreneur thinking long-term, this one’s for you.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Jaksot(263)

Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

In this clip from The Manager’s Playbook, Mauricio Ruiz and Azad Naficy explore one of the most transformative shifts happening in the music business today: the explosive rise of ambient, instrumental...

14 Joulu 202520min

Inside the Playbook: Azad Naficy on Why Your Show Isn’t Selling

Inside the Playbook: Azad Naficy on Why Your Show Isn’t Selling

In this clip of The Manager’s Playbook, Mauricio Ruiz and Azad Naficy break down the real mechanics of touring in the modern music business. Not the highlight reel, the reality. Azad opens up about th...

13 Joulu 202511min

Inside the Playbook: Azad Naficy on The Steps Successful Artists NEVER Skip

Inside the Playbook: Azad Naficy on The Steps Successful Artists NEVER Skip

In this episode clip from The Manager’s Playbook, Mauricio Ruiz sits down with artist, executive, and Avant Garden co-founder Azad Naficy to unpack one of the most important truths in the modern music...

12 Joulu 202515min

The Manager’s Playbook 048: Azad Naficy - Artist Development, Major Label Deals, Merch Strategy, Touring Realities & Building Sustainable Music Careers

The Manager’s Playbook 048: Azad Naficy - Artist Development, Major Label Deals, Merch Strategy, Touring Realities & Building Sustainable Music Careers

Azad Naficy has lived every corner of the music business - artist, manager, A&R, label co-founder, and the architect behind Peace of Mind Studio and Avant Garden Records. In this episode of The Manage...

9 Joulu 20252h 4min

Inside the Playbook: Theron Thomas on What Really Holds Artists Back

Inside the Playbook: Theron Thomas on What Really Holds Artists Back

In this clip from The Manager’s Playbook, Grammy-winning songwriter Theron Thomas breaks down one of the most misunderstood topics in the music industry, the myth of “selling your soul,” and why peopl...

8 Joulu 202517min

Inside the Playbook: Theron Thomas on Why Your Songs Aren’t Blowing Up

Inside the Playbook: Theron Thomas on Why Your Songs Aren’t Blowing Up

In this clip from The Manager’s Playbook, Grammy-winning songwriter Theron Thomas breaks down the real stories and strategy behind some of the biggest hit records of the last decade. From writing for ...

7 Joulu 202516min

Inside the Playbook: Theron Thomas on The Truth About Winning in Music

Inside the Playbook: Theron Thomas on The Truth About Winning in Music

In this clip from The Manager’s Playbook, Theron Thomas opens up about the part of the music industry that rarely makes headlines: the grind, the pressure, and the personal history that shapes real ar...

6 Joulu 202515min

Inside the Playbook: Theron Thomas on The Science of a Hit Song

Inside the Playbook: Theron Thomas on The Science of a Hit Song

In this episode clip, Grammy-winning songwriter Theron Thomas dives into one of the biggest truths in today’s music industry: the entire business is built on the backs of songwriters, yet they’re stil...

5 Joulu 202517min

Suosittua kategoriassa Viihde

anni-jaajo
tuplakaak
grekovit
hei-baby-3
terveisia-perheesta
the-harlin-show
antin-palautepalvelu
dear-shirly
antin-elokuvakerho
bella-table
verhon-takaa
nonsensepodi
dear-shirly-ja-arttu
get-jassud
ootsa-kuullut-tasta-2
tahtitehdas
hollywood-love-stories-2
everypodi
tervo-halme
suomen-suosituin-podcast