Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.

We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.

Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.

This one’s a blueprint for any artist or builder thinking beyond the stream.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career

The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career

Snow Tha Product is one of the clearest examples of what real independence looks like in today’s music industry, not the aesthetic, but the infrastructure.In this conversation, Snow opens up about the...

18 Marras 20252h 2min

Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét

Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét

Victoria Monét didn’t just have a viral moment, she built one.In this episode of The Manager’s Playbook, Austin Dunn breaks down how Victoria’s journey from songwriter to star was powered by smart sto...

17 Marras 202513min

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

The way artists connect with fans is evolving, and Austin Dunn has been studying the shift in real time.In this episode of The Manager’s Playbook, Austin breaks down the new rules of content in the mu...

16 Marras 202513min

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

The rules of digital marketing in music have changed, and Austin Dunn has lived every version of them.In this episode of The Manager’s Playbook, Austin breaks down how music marketing has evolved from...

15 Marras 202519min

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Before algorithms ran the music business, Austin Dunn was already building his own.In this episode of The Manager’s Playbook, Austin breaks down the SoundCloud era, from bot networks and repost hacks ...

14 Marras 202517min

The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion

The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion

Most artists are chasing the algorithm.Austin Dunn built systems that outsmart it.In this episode of The Manager’s Playbook Podcast, I sit down with Austin Dunn, digital strategist, cultural curator, ...

11 Marras 20252h 2min

Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists

Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists

What if the key to building a real music career wasn’t luck, playlists, or connections, but how you show up online?In this clip, Nic D breaks down how he turned content into a career. No label. No tea...

10 Marras 202513min

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

What if walking away from touring wasn’t a step back, but the smartest move an artist could make?In this conversation, Nic D opens up about why he turned down major touring opportunities to focus on f...

9 Marras 202510min

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