Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.

We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.

Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.

This one’s a blueprint for any artist or builder thinking beyond the stream.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Jaksot(263)

Inside the Playbook: Hit-Boy & Nima Nasseri on Setting Healthy Boundaries in Music and Family

Inside the Playbook: Hit-Boy & Nima Nasseri on Setting Healthy Boundaries in Music and Family

Grammy-winning producer Hit-Boy is building more than music; he’s building worlds.In this conversation, he talks about his shift from making beats to creating immersive film experiences, the hard less...

15 Elo 202516min

The Manager’s Playbook 034: Hit-Boy & Nima Nasseri - Breaking Free from an 18-Year Publishing Deal & Building an Independent Empire

The Manager’s Playbook 034: Hit-Boy & Nima Nasseri - Breaking Free from an 18-Year Publishing Deal & Building an Independent Empire

Grammy-winning producer Hit-Boy opens up about escaping an 18-year publishing deal, one of the most restrictive contracts in music, and the lessons learned along the way. He shares the mental toll of ...

13 Elo 20251h 35min

Inside the Playbook: Chris Taylor on The Record Label That Saved Metric’s Career

Inside the Playbook: Chris Taylor on The Record Label That Saved Metric’s Career

Chris Taylor takes us inside Metric’s improbable rise, from repeated label rejections to breaking through as one of Canada’s most influential indie bands. In the early 2000s, after failed demo deals w...

11 Elo 202513min

Inside the Playbook: Chris Taylor on His Biggest Mistake with Last Gang Records

Inside the Playbook: Chris Taylor on His Biggest Mistake with Last Gang Records

Chris Taylor’s path has been anything but linear: lawyer, label founder, and music executive with a global footprint.In this clip of The Manager’s Playbook, he shares how he scaled a thriving legal pr...

10 Elo 202516min

Inside the Playbook: Chris Taylor on the BIGGEST Record Label Bidding War of 1999

Inside the Playbook: Chris Taylor on the BIGGEST Record Label Bidding War of 1999

Chris Taylor remembers the moment Nelly Furtado’s music landed in his hands, and the chain reaction it set off.From self-made tracks and photo booth snapshots to sparking one of 1999’s biggest record ...

9 Elo 202513min

Inside the Playbook: Chris Taylor on How Artist Managers Are Gaining More Power Than Record Labels

Inside the Playbook: Chris Taylor on How Artist Managers Are Gaining More Power Than Record Labels

Chris Taylor knows the role of the music manager has changed forever.In this clip of The Manager’s Playbook, he shares why he launched a management company in 2024 and how managers today are building ...

8 Elo 202521min

The Manager’s Playbook 033: Chris Taylor – Last Gang Records, Drake, Nelly Furtado, Artist Management, Independent Labels, Music Law, Career Longevity & Betting on Talent

The Manager’s Playbook 033: Chris Taylor – Last Gang Records, Drake, Nelly Furtado, Artist Management, Independent Labels, Music Law, Career Longevity & Betting on Talent

Chris Taylor has done it all: music lawyer, label founder, global executive, and now CEO of Hall of Fame Management. But his story didn’t start with a major deal. It started with a $35K personal bet o...

5 Elo 20251h 57min

Inside the Playbook: Nick Ruffalo on The Real Reason Artists Aren't Going Viral Anymore

Inside the Playbook: Nick Ruffalo on The Real Reason Artists Aren't Going Viral Anymore

What actually builds an artist brand in 2025?In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to break down the modern-day strategy behind artist branding, content cre...

4 Elo 202519min

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