Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.

We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.

Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.

This one’s a blueprint for any artist or builder thinking beyond the stream.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024

Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024

Ruiz and Byron take you on a journey through the discovery and management of the phenomenal Jessie Reyez. It all began in 2013 with a serendipitous Facebook connection that led to an unexpected musica...

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Inside the Playbook: Byron Wilson on The Messiness of the Music Business

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In this no-fluff episode of The Manager’s Playbook, Byron Wilson breaks down what most labels won’t say out loud: the real grind behind building a music career.From signing deals to hitting the road, ...

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Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez

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In this episode of The Manager’s Playbook, Mauricio Ruiz and Byron Wilson reflect on the unexpected journey that led them to discover and develop Jessie Reyez, one of the most distinctive voices in mu...

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The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam Smith, 5SOS, Imogen Heap, A&R Evolution, Digital Distribution, Major Labels, Fan Engagement & Creative Strategy

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In this episode of The Manager’s Playbook, we sit down with legendary music executive Nick Raphael, whose journey spans signing Jay Z, launching Sam Smith, and leading Capitol UK before founding his o...

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Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management

Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management

Go behind the scenes of high-stakes music management with Cory Litwin - the powerhouse manager behind Murda Beatz and other top producers.In this episode of The Manager’s Playbook, Cory breaks down ho...

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Inside The Playbook: Cory Litwin Reveals making Drake's 'Nice For What'!

Inside The Playbook: Cory Litwin Reveals making Drake's 'Nice For What'!

Ever wondered how Drake’s “Nice for What” came to life?In this episode of The Manager’s Playbook, Corey Litwin takes us behind the scenes of the legendary night it all came together - from losing to D...

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Inside The Playbook: Cory Litwin on How Meeting Murda Beatz Changed His Life Overnight

Inside The Playbook: Cory Litwin on How Meeting Murda Beatz Changed His Life Overnight

How do you go from throwing parties to managing major artists? Cory Litwin has the blueprint.In this episode of The Manager’s Playbook, Cory shares his journey from club promotions to working with Mur...

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Inside the Playbook: Nick Groff on Music Industry Insider Secrets You Need to Know

Inside the Playbook: Nick Groff on Music Industry Insider Secrets You Need to Know

In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, unpacks the modern manager’s role, especially in today’s independent landscape.From handling distribution and t...

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