The Anatomy of a High-Converting Paywall

In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant.Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyond the usual keyword optimization and A/B testing.Whether you're a solo indie dev or scaling a 9-figure app, this episode is packed with actionable ASO insights to help you grow.You will discover:✅ 7 new ASO tactics you need to test in 2025✅ How to adapt your strategy across different growth stages✅ What’s working now in ASO for both indie and enterprise appsLearn More:Connect with Anton: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

19 Huhti 20251h 7min

What if success wasn’t about grinding through 10,000 hours of blood, sweat, and tears but instead 10,000 hours of enjoyment and play? 🎮In this video, we explore how gaming teaches real-world success principles—from staying motivated and leveling up your skills to overcoming challenges and staying focused on your own mission. Learn how to find the right balance between gaming for fun and using those experiences to build a successful business and mindset.🚀 How to turn video games into life lessons🔥 The secret to self-growth through gaming🏆 How to stop comparing yourself and focus on your journeyLet’s turn play into progress and start winning in real life.Watch the full session here:https://youtube.com/live/Pzx5B5fnN8s?feature=shareBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

15 Huhti 20258min

In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success.Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right strategies for app success. 🚀You'll discover:📌 What makes an app idea profitable and scalable📌 Common mistakes to avoid when building your app📌 Live audits of different app categoriesWhether you're brainstorming your next big idea or refining an existing app, this session will give you the insights you need to stand out in the crowded app market.👉 Don’t forget to like, subscribe, and drop a comment with your app idea for a chance to get audited!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

12 Huhti 20251h 4min

In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success.Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right strategies for app success. 🚀You'll discover:📌 What makes an app idea profitable and scalable📌 Common mistakes to avoid when building your app📌 Live audits of different app categoriesWhether you're brainstorming your next big idea or refining an existing app, this session will give you the insights you need to stand out in the crowded app market.👉 Don’t forget to like, subscribe, and drop a comment with your app idea for a chance to get audited!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

12 Huhti 20251h 3min

App Icon A/B Testing in Xcode (Step-by-Step Tutorial) — Increase App Downloads with Better Icons!Wondering how to A/B test your iOS app icons to see which one drives more downloads? In this video, we break down everything you need to know — from Xcode setup to App Store Connect to running a real A/B test for your app icon.👨‍💻 Joining me is Justin Allen, indie developer and member of our community, who shares a developer-friendly guide to set up multiple app icons A/B test.📲 Whether you're a marketer or a dev, this guide helps you:✅ Set up multiple icons in Xcode✅ Configure and name them correctly✅ Submit your build for A/B testing✅ Use Apple’s native tools to see which icon performs best✅ Test icons even during pre-order!This is the ultimate A/B testing tutorial for app icons—perfect for indie developers, app marketers, and anyone looking to boost their app store performance!Learn more about Justin and his apps: https://logicalmagic.techFollow him: https://x.com/JJAllenTechWork with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

8 Huhti 202514min

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.You will discover:✅ How AI is reshaping the consumer subscription industry✅ Proven strategies to optimize growth, pricing, and retention using AI✅ Key opportunities & challenges for consumer and prosumer AI businessesLearn More about Phil Carter:Website: https://www.philgcarter.com/ Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq Substack: https://philgcarter.substack.com/ Maven Course: https://maven.com/philcarter/consumer-subscription-growthWork with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

5 Huhti 202557min

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models.We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement.You will discover:✅ How AI is reshaping the consumer subscription industry✅ Proven strategies to optimize growth, pricing, and retention using AI✅ Key opportunities & challenges for consumer and prosumer AI businessesLearn More about Phil Carter:Website: https://www.philgcarter.com/ Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq Substack: https://philgcarter.substack.com/ Maven Course: https://maven.com/philcarter/consumer-subscription-growthWork with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

5 Huhti 202559min

Want to boost your app downloads and increase visibility in the App Store & Google Play? This step-by-step App Store Optimization (ASO) tutorial will show you exactly how to do that in 2025 and beyond!What you'll learn: 🚀 ✅ What ASO is & why it matters✅ The best keyword research strategies✅ How to analyze competitors✅ Tips to optimize your app title, subtitle & description✅ Secret ASO techniques to increase rankings🛠 Featured ASO Tool: https://asomobile.net/🎁 Save 40% with promo code: APPMASTERS40Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

1 Huhti 202519min