Build Your Copywriting Business16 Heinä 2025

Part-Time Values-Based Copywriter, Full-Time Mom - Yvonne's Story (Episode 238)

Ever feel like the only way forward in your career… is up a corporate ladder that you don’t even want to be on in the first place?

Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son.

She asked a question many parents ask:

“How can I do work I love, get paid my worth, and still be present for my family?”

On this episode of the Build Your Copywriting Business podcast, Yvonne shares how discovering copywriting gave her a path to both professional purpose and personal balance.

She also shares her approach to client outreach (yes, she really took our “It’s just an email” advice to heart!) and offers smart, honest tips for pitching in a way that feels natural and authentic—especially if you’re new.

If you’re dreaming of a career that fits your life, not the other way around, let Yvonne’s story provide you with a healthy dose of inspiration.

There is a way to fulfillment in all areas of your life—if you’re willing to get creative and look away from the typical “ladder” and climb your own.

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Mentioned in the Episode

Related Links

Ep. 177: Reframing Your Copywriting Goals to Align with Your Values – with Jessica Lackey

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3 Keys to Unlimited (Really!) Copywriting Success (Episode 288)

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just cop...

8 Heinä 50min

Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)

Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of the most valuable pieces of cop...

1 Heinä 26min

Why VIP Days Make 0 Sense for Copywriters (Episode 286)

A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deli...

24 Kesä 27min

She Used Her Pet PR Background to Build Her Copywriting Business - Carol's Story (Episode 285)

Raise your hand if you’ve ever thought any of the following: “It’s too late.”“I should have done that years ago.”“I’m too old now.” Well, where did that idea come from? If you’ve got 5, 10, 20+ year...

17 Kesä 35min

What if Someone Could Find Clients for You? (Episode 284)

Time to put on your business owner hat: Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would that be worth it for you? On t...

10 Kesä 17min

Copywriting Pricing Guides Are Complete Garbage (Episode 283)

How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount ...

3 Kesä 37min

The To-Do List Trap (Episode 282)

Do you love a to-do list as much as I do? I loooove a to-do list. Well, mostly I love checking things off that list. But on this week’s Build Your Copywriting Business podcast episode, Kate and I ...

27 Touko 36min

Finding Copywriting Success with ADHD - Caleb's Story (Episode 281)

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he’s generously sharing ho...

20 Touko 31min