Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization

Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization

In this clip of The Manager’s Playbook, Mag Rodriguez and I explore the future of music monetization and what it means to truly go global.

From innovative artist subscription models, like “pay what you want”, to untapped opportunities in the Global South, Mag Rodriguez breaks down how platforms like EVEN are making it easier for artists to reach fans in Africa, Latin America, and Asia.

We dive into real-world case studies, the payment infrastructure powering fan access, and how globalization is reshaping not just music releases, but live experiences and sustainable growth for artists.

If you care about scale, access, and building a future that includes everyone, this one’s for you.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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In this episode of The Manager’s Playbook, Mauricio Ruiz dives into the transformative world of country music with The Core Entertainment. Discover why the genre is surging in popularity, the unique c...

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The Manager’s Playbook 005: Che Kothari - Machel Montano, Mustafa The Poet, The Power of Photography, Manifesto Festival, Tools for Burnout

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In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with Che Kothari, a multifaceted visionary whose work spans photography, artist management, festival production, and much more. ...

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The Manager’s Playbook 004: Matthew Burnett & Jordan Evans - Daniel Caesar, Record Producers, Artist Management, Major Label vs Indie

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In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with acclaimed record producers and songwriters Matthew Burnett and Jordan Evans. Known for their exceptional work in the music ...

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The Manager’s Playbook 003: Lex Borrero - Tainy, NEON16, La Firma, Clarity of Vision, Los Montaner, 50/50 Partnerships

The Manager’s Playbook 003: Lex Borrero - Tainy, NEON16, La Firma, Clarity of Vision, Los Montaner, 50/50 Partnerships

Mauricio Ruiz sits down with Lex Borrero, a prominent figure in the Latin American music and entertainment industry, for this  episode of The Manager’s Playbook Podcast.  Lex has worked with some of ...

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