Endless Customers16 Heinä 2025

The Power Of In-House Content. How Roe Painting Took Control Of Their Marketing and Tripled Qualified Leads

Ep.105 - Everyone wants more leads. But not everyone is ready to become a media company to make it happen. In this episode of Endless Customers, Alex Winter sits down with Andy Roe (CEO, Roe Painting), Ashley Jensen (Marketing and Content Manager), and Janet Mendez-Latouche (Website Strategist at IMPACT) for a candid look at how a regional painting company turned its marketing into a lead-generating media engine.

This isn’t a story about flashy campaigns. It’s about doing the real work: hiring the right people, aligning sales and marketing, and building trust through content that buyers actually care about.

Highlights include:

The moment Roe Painting realized their content approach wasn’t working, and what they did next
How hiring the right content manager unlocked momentum across sales and marketing
The tools and tactics bringing in real leads, from pricing calculators to local service pages
Why thinking like a teacher (not a marketer) changed everything about their website strategy

If you’re leading a growing business and wondering how to turn your website into your best salesperson, this episode is packed with real talk and hard-won lessons.

🎧 Subscribe, leave a review, and follow for honest conversations about sales, content, and the power of trust in business.

#EndlessCustomers #ContentMarketing #RoePainting #MarketingLeadership #B2BMarketing #SalesEnablement #IMPACTplus #TrustContent

Check out the full article here! https://www.roepaint.com/

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Live Reaction: What Signals Help AI Trust & Recommend Your Company?

Ep.154 - Your content might feel trustworthy—but will AI and buyers see it that way? In this episode of Endless Customers, Stephanie Baiocchi, Director of Membership and Events at IMPACT, shares a liv...

25 Kesä 38min

How can businesses stay visible as AI changes search?

Ep.153 - Google says search is undergoing its biggest transformation in more than 25 years. For business owners and marketers, that raises some important questions. If buyers are getting answers direc...

17 Kesä 25min

Can you win more customers by talking about pricing?

Ep.152 - Talking about pricing is hard in any industry. In adoption, it carries even more weight. In this episode of Endless Customers, Bob Ruffolo sits down with Steffany Aye, Founder and Director of...

10 Kesä 43min

How Do You Write Content That Doesn't Sound Biased?

Ep.151 - Your content might sound helpful to you. To buyers, it might sound like a sales pitch. In this episode of Endless Customers, Bob Ruffolo sits down with Brett Ingram, Endless Customers Coach a...

3 Kesä 31min

How Do You Make Bold Content That Stands Out in Your Industry?

Ep.150 - Your payroll provider knows things about your data that they're not volunteering. CSI Accounting decided to say it out loud. In this episode of Endless Customers, Bob Ruffolo sits down with A...

27 Touko 45min

What Happens When You Stop Chasing Traffic and Start Building Trust

Ep.149 - When bigger competitors move into your space, you can't outspend them. But you can out-trust them. In this episode of Endless Customers, Bob Ruffolo, founder and CEO of IMPACT, sits down with...

20 Touko 55min

How Trailstone 2x’d Their Close Rate by Rebuilding Around Trust

Ep.148 - Most insurance agencies hide from their worst reviews. Trailstone Insurance made a video about them. In this episode of Endless Customers, Alex Winter sits down with Mark Rodgers, founder and...

13 Touko 39min

How KangaRoof Got Early Wins Just 5 Weeks Into Endless Customers

Ep.147 - When business slows down enough that you have to start cutting your own team, you can either wait it out or change the game. Stacie Feller chose to change it. In this episode of Endless Custo...

6 Touko 36min