Brand Building: A full-time attorney's bakery started in his home kitchen and now ships desserts nationwide.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Germaine Bolds-Leftridge. 💼 Business Overview I Know Skincare: A skincare brand created to empower women—especially Black women—by embracing their real age and promoting self-care. Mission: To challenge the anti-aging narrative and replace it with a pro-aging, affirming message: “#RealAge.” Inspiration: Germaine’s late mother, whose glowing skin and wisdom about self-care sparked the brand’s creation. 💡 Key Insights Anti-Aging vs. Pro-Aging: Germaine rejects the term “anti-aging,” advocating instead for embracing the natural aging process as a privilege and a journey. Target Market: Primarily Black women over 40, though the products are inclusive and used by a diverse customer base. Marketing Strategy: Focused and intentional—Germaine emphasizes the importance of knowing your audience and not trying to market to everyone. Cultural Relevance: The brand is rooted in cultural pride, self-affirmation, and economic empowerment, drawing parallels to movements like Black Wall Street. 🧠 Business Wisdom “The win happens in the fourth quarter.” “If you don’t like what you see, do something about it.” “You can’t sell to everyone. Know your audience and serve them well.” 📦 Bonus Highlights Dragonfly Symbolism: Represents transformation and resilience—core themes of the brand. Clinical Testing: Products are tested specifically on Black women to ensure effectiveness for their unique skincare needs. Legacy Building: Germaine’s goal is to create generational wealth and a lasting legacy for her family and community. #AMI #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

28 Joulu 22min

The Steve Harvey Morning Show for Friday, December 26th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Truck Driver Exchange" | Ask The CLO | When Black Folks Leave Somewhere | Would You Rather | Old Arguments With Your Spouse | Nephew Tommy's Prank - "Panty Party" | Strawberry Letter - "I Can't Do That Often" Pt. 1-2 | One Has To Go | Social Media Advice | Having Fewer Kids | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

26 Joulu 1h 34min

The Steve Harvey Morning Show for Wednesday, December 24th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Christmas Decorations" | Ask The CLO | Christmas Drunks | Would You Rather | Comedy Roulette: Something An Elf Might Complain About | Nephew Tommy's Prank - "Truck Driver Exchange" | Strawberry Letter - "She's In The Middle Stirring Up Mess" Pt. 1-2 | Junior - No Black Elves | J Anthony Brown Murders The Hits: "Give It Up On Christmas" | Couples Who Have Each Other's Back | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

24 Joulu 1h 31min

The Steve Harvey Morning Show for Tuesday, December 23rd, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Eggnog" | Ask The CLO | Christmas Traditions With Sista O'Dell | Would You Rather | Santa's Schedule | Nephew Tommy's Prank - Christmas Decorations | Strawberry Letter - "It's The D For Me" Pt. 1-2 | Murder The Hit - "Sidepiece Santa Claus" | Christmas Songs With Roscoe Wallace | City With The Most Rats | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

23 Joulu 1h 32min

The Steve Harvey Morning Show for Monday, December 22nd, 2025: Steve Harvey's Morning Inspiration | Show Open | Favorite Christmas Memories Pt.1 | Favorite Christmas Memories Pt.2 | Elves On Strike | Would You Rather | New Christmas Traditions | Nephew Tommy's Prank - "Eggnog" | Strawberry Letter - "She Slapped My Husband" Parts 1-2 | Meeting Santa | Social Media Advice | Making 100K | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

22 Joulu 1h 32min

The Steve Harvey Morning Show for Friday, December 19th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "You Sent My Wife Pictures" | Ask The CLO | "Take A Hint" Gifts | Would You Rather | Steve Harvey's Voicemail | Nephew Tommy's Prank - "Muscle Marvin" | Strawberry Letter - "Trying To Get Through The Holidays" Parts 1-2 | Sidepiece Christmas Party | Social Media Advice | TBT - Men Want Good Gifts | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

19 Joulu 1h 32min

The Steve Harvey Morning Show for Thursday, December 18th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "Wedding In Jamaica" | Ask The CLO | JAB's Evil Things To Do At Christmas | Would You Rather | Junior's House For Christmas | Nephew Tommy's Prank - "You Sent My Wife Pictures" | Strawberry Letter - "Trapped Under The Bed" Parts 1-2 | Who On The Show | Social Media Advice | Most Wonderful Time Of The Year | Would You Rather | Show CloseSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

18 Joulu 1h 24min

The Steve Harvey Morning Show for Wednesday, December 17th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "Your Wife Is Having A Black Baby" | Ask The CLO | Things you Hear At A Black Holiday Party | Would You Rather | Steve Harvey's Voicemail | Nephew Tommy's Prank - "Wedding In Jamaica" | Strawberry Letter - "My Holy Lover's Double Life" Parts 1-2 | Junior's Christmas Poem | Social Media Advice | Re-Gifting | Would You Rather | Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

17 Joulu 1h 32min