164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John
THE 505 PODCAST17 Heinä

164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


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What’s up, Rock Nation! Today we sit down with Oren John, the internet’s creative director. In this episode, Oren breaks down why most branded content flops and how to fix it. He unpacks the secret to building a world around your brand, the one framework every creator needs before scaling, and why playing it safe online is the fastest way to stay invisible.


We dive into value vs. entertainment content, how to stand out in a feed full of noise, and the metrics Oren actually tracks when building a personal brand. He also shares his take on content “moats,” why he welcomes flops, and how to position yourself for both influence and income.


If you're tired of copying trends and want to build something original that actually resonates, this episode is your blueprint.


Check out Oren here here:

https://www.instagram.com/orenmeetsworld/

https://www.youtube.com/ ⁨@orenmeetsworld⁩


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Timestamps:

0:00 - Intro

1:10 - Brand Storytelling in 2025

2:31 - TV series content

4:01 - Creative vs Content Quality

5:39 - brands crushing in 2025

7:08 - World Building

11:17 - Tarte Cosmetic brand trips

12:54 - $100k Artlist Giveaway

13:46 - Value vs Entertainment creators

16:17 - Embracing the flop

17:53 - Formats that win on social

19:25 - Do carousels still work?

21:01 - Why video wins

23:15 - Merging value and entertainment

24:07 - How to go from value to entertainment content

25:18 - Building in public

26:37 - What brands miss the mark on

28:11 - Cannes Festival

29:13 - LinkedIn

30:29 - Creating content while working a 9-5

32:03 - Oren’s first brand deal

32:48 - You just gotta be hotter

34:04 - Fitness talk

35:36 - Dialing in positioning

39:45 - How to crush facebook ads

41:17 - Creative Volume

42:34 - The photoshoot playbook

45:34 - The Laker’s content playbook

46:59 - Why Oren uses Notion

48:46 - Don’t copy the biggest brands if you want to win

50:02 - How to build real community

51:50 - How to crush live events

52:55 - Your environment matters

56:21 - Cost to content

57:29 - Hiring

58:43 - Oren’s YouTube strategy

1:02:36 - People still underestimate the creator economy

1:05:01 - The TikTok Shop playbook

1:05:42 - A.I. ads

1:07:50 - Cultivating an audience that wants to buy

1:10:35 - Breaking down the 505 brand

1:20:10 - A.I. software that Oren uses

1:21:49 - Quality vs. Quantity

1:22:30 - How Luxury brands can win on social

1:23:22 - Oren’s clothing brand

1:26:31 - What Oren’s learned from making his own products

1:29:28 - How men vs. women shop

1:31:36 - Men’s bags

1:34:12 - The next 6-12 months

1:35:06 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Jaksot(178)

18. How Henry Ammann Photographs & Designs for Musics Biggest Artists

18. How Henry Ammann Photographs & Designs for Musics Biggest Artists

Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today we have a very special guest, his name is Henry Ammann. Henry is one of Brayden’s good friends from school and this conversation dives back in time to how Henry got started shooting photography at the University of Oregon.Henry has created for some of the most prestigious artists of our generation: Zhu, Jack Harlow, Lil Nas X, and Bazzi to name a few. His style is unique and bold. Every photo is so distinct and he embodies everything in means to be a creative. We hope you enjoy this conversation with Henry. Please share a screenshot of the pod if you enjoyed this episode and we’ll see you all back next week!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT HENRY HERE:https://www.instagram.com/thexxguy/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

23 Helmi 202250min

17. Picking up a Camera at 25 & Why You're NOT Too Late w/ Evan Tanaka

17. Picking up a Camera at 25 & Why You're NOT Too Late w/ Evan Tanaka

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today, we have a special guest on the pod, Evan Tanaka. Evan is an incredible photographer and videographer, who has really found his niche within the product photography space. We talk about how Evan picked up a camera for the first time at 25, out of necessity and not curiosity. We also go into what it was like being laid off from his full-time job because of the pandemic, and why it was actually the best thing to happen to him. There are so many amazing nuggets of information in this episode, so please sit back and enjoy another episode of The 505 Pod!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. CHECK OUT EVAN HERE:https://www.instagram.com/evan_naka/https://www.tiktok.com/@evan_nakahttps://www.youtube.com/channel/UC544wgZVGXORbuaZskjc6PQhttps://www.nakastudios.com/DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

16 Helmi 202249min

16. FIVE Tips for How We Shoot: CONCERTS & CARS

16. FIVE Tips for How We Shoot: CONCERTS & CARS

Ladies and gentlemen welcome back to another episode of The 505 Podcast! There's a rock still missing and we have no idea where he's at... Not to worry though, cuz Kostas and Chase are holding down the 505 fort. On this episode, we thought it would be fun to give you tips for how we shoot our specific niches - Concerts and Cars. We both have learned a ton over the last few months, and wanted to share some tips for those wanting to shoot what we do.Let us know in the comments which tips were your favorite!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

10 Helmi 202240min

15. Is College Worth It for Creatives?

15. Is College Worth It for Creatives?

Ladies and gentlemen welcome back to another episode of The 505 Podcast!There's a rock missing, but that's probably why this episode is so good. Kostas and Chase share some embarrassing stories from college, and then discuss the pros and cons of going to college. There's a lot of debate around whether or not college is worth it these days, especially if you are pursuing a career as a creative. So we wanted to weigh in and give our opinions.Let us know in the comments - Do YOU feel college is worth it, and why?If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Helmi 202250min

14. Networking for Creators - How to make it NOT SUCK

14. Networking for Creators - How to make it NOT SUCK

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today's EP is all about NETWORKING! Before we get into the tips, Brayden and Chase talk about copping a new camera and Kostas talks about going to Vegas to shoot at OMNIA nightclub for Loud Luxury. We also introduce a new segment onto the pod - Trivia! (If you have any recommendations for other segments we should do on the pod, let us know!) We then give you guys some absolute gems on how to build connections. We get it, networking can be scary and confusing, but it doesn't have to be. There's a lot we've learned over the years on how to navigate our professional fields, and we hope our tips help you out to network in the future!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

26 Tammi 202249min

13. Creators Building Empires - How to BOSS UP and THINK BIGGER

13. Creators Building Empires - How to BOSS UP and THINK BIGGER

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today's EP is all about BOSSING UP! We talk about how the three of us coming together to create our production company has helped not only work on larger production projects, but charge clients more money. The key is having a TEAM! We also share which of our favorite content creators have expanded their brand past just making videos. And to finish, we touch on where we see the future of our 505 Media company going.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

19 Tammi 202233min

12. You're NOT that guy pal - How to deal with IMPOSTER SYNDROME

12. You're NOT that guy pal - How to deal with IMPOSTER SYNDROME

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We have a fun episode for you guys today. A few of us caught The Vid over the holidays, but it was worth it. We break down what our go-to gear would be to shoot each of our fields, and then we get into a fun game of OVERRATED/UNDERRATED. To finish off, we discuss how we all deal with imposter syndrome and what we do when the creative juices aren't flowing.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

12 Tammi 202255min

11. How Troy Osterberg became a TOP TikTok creator

11. How Troy Osterberg became a TOP TikTok creator

Ladies and gentlemen welcome back to another episode of The 505 Podcast! We're excited to bring you our 2nd guest, Troy Osterberg. Troy has been a good friend of Kostas' for a while, and as you'll learn, the reason Troy started making TikToks in the first place. Since then he's amassed an impressive 1.5 million followers. We discuss what his secret to success is, what it's like being around other top creators in LA, and what he hopes to accomplish in 2022. If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. FOLLOW TROY: TikTok: https://vm.tiktok.com/TTPdMNPJMD/ Instagram: https://www.instagram.com/troyosterberg/ YouTube: https://www.youtube.com/channel/UCCrMrOOVv2EiN-XBIOPuZLA DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

6 Tammi 20221h 2min

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