NEXT.io Podcast11 Helmi 2022

Martin Nieri: Brand Building for Business Impacts

🎙 Podcast #87 by Michael Pederson with Martin Nieri, Partner at iGaming Collective

"Brand building is a business strategy for growth" says Martin Nieri. On this episode, Michael Pedersen together with Martin Nieri discuss brand and brand building in the iGaming industry. Martin answers questions what is a brand and, most importantly, what it isn't. The misconceptions when it comes to the necessity of using branding tools and ways to optimize your business through various branding tools, also Martin presents his top 5 iGaming brands and his reasoning behind it.

ABOUT MARTIN:

Martin spent the large share of his career in and running some of London’s most prominent creative agencies helping to build brand and advertising strategies for both start-up and blue chip organisations alike. He made the leap into iGaming in 2018 when he joined The Stars Group as Global Brand and Creative Director with a key responsibility being the over-arching rebranding of the PokerStars brand. In 2020, he joined GOAT Interactive as CMO (and then CEO) to lead the Premier Bet brand to record growth levels across its 19 African markets. Today, Martin is Partner at The iGaming Collective, a strategic advisory consultancy for the global iGaming industry.

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This episode of the iGaming NEXT #Podcast is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

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Rickard Vikström: iGaming 4 years from now

🎙 NEXT.io Podcast #206 with Rickard Vikström, Founder and CEO at Internet Vikings Rickard Vikström, CEO and founder of Internet Vikings, returns for an in-depth discussion about the company’s progre...

22 Marras 20241h 21min

Rickard Vikström: iGaming 4 years from now

22 Marras 20241h 21min

📺 Weekly News: US update as Missouri legalises sports betting

This week on NEXT.io Weekly News, we’re covering Missouri’s long-awaited legalization of sports betting, marking a big win for the Midwest market. Plus, DraftKings faces a class-action lawsuit in New ...

7 Marras 202454min

Vested Interest #17: Does Sweepstakes have a future?

🎙Welcome to episode #17 of Vested Interest, with Pierre Lindh, Lloyd Danzig & Benjie Cherniak. Dive deep into the latest developments in election betting, the rise of federally regulated prediction ...

4 Marras 202443min

📺 Weekly News: New wave of layoffs hits the iGaming sector

This week on NEXT.io Weekly News, major shifts are underway in the iGaming sector. DraftKings has laid off 101 New Jersey employees, while Caesars Entertainment has cut positions within its Sportsbook...

1 Marras 202454min

Bill Pascrell: US Election day warm up

The consequential US election is just days away. In this episode we catch up with long standing democrat, political expert and gambling veteran Bill Pascrell III on what to look out for during electio...

30 Loka 202435min

Vested Interest #16: G2E Vegas Special (2024)

This special NEXT.io episode brings Pierre Lindh together live with Benjie Cherniak and Lloyd Danzig for a powerhouse discussion on startup essentials. From mastering fundraising and sidestepping co...

29 Loka 202422min

📺 Weekly News: Catena Media cuts jobs, XLMedia sells off assets

This week on NEXT.io Weekly News, we cover significant shifts in the iGaming business landscape. Catena Media is reducing its workforce in response to an expected revenue drop, signaling a strategic a...

29 Loka 202458min