Martin Nieri: Brand Building for Business Impacts
NEXT.io Podcast11 Helmi 2022

Martin Nieri: Brand Building for Business Impacts

🎙 Podcast #87 by Michael Pederson with Martin Nieri, Partner at iGaming Collective

"Brand building is a business strategy for growth" says Martin Nieri. On this episode, Michael Pedersen together with Martin Nieri discuss brand and brand building in the iGaming industry. Martin answers questions what is a brand and, most importantly, what it isn't. The misconceptions when it comes to the necessity of using branding tools and ways to optimize your business through various branding tools, also Martin presents his top 5 iGaming brands and his reasoning behind it.


ABOUT MARTIN:

Martin spent the large share of his career in and running some of London’s most prominent creative agencies helping to build brand and advertising strategies for both start-up and blue chip organisations alike. He made the leap into iGaming in 2018 when he joined The Stars Group as Global Brand and Creative Director with a key responsibility being the over-arching rebranding of the PokerStars brand. In 2020, he joined GOAT Interactive as CMO (and then CEO) to lead the Premier Bet brand to record growth levels across its 19 African markets. Today, Martin is Partner at The iGaming Collective, a strategic advisory consultancy for the global iGaming industry.


_____

This episode of the iGaming NEXT #Podcast is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

Sponsored by:

Pragmatic Play - https://www.pragmaticplay.com

Fast Track: https://www.fasttrack-solutions.com

Yolo Group: https://yolo.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(473)

Johan Strand: How Zimpler is revolutionising payments through AI

Johan Strand: How Zimpler is revolutionising payments through AI

🎙 NEXT.io Podcast #241, Johan Strand, CEO of Zimpler.Johan Strand, CEO of Zimpler, discusses the company's journey from startup to a leading payment provider in the Nordics, emphasizing the importanc...

23 Heinä 202544min

Vested Interest #23: Mystery Boxes, Gambling, and $5 Trillion Collectibles Boom

Vested Interest #23: Mystery Boxes, Gambling, and $5 Trillion Collectibles Boom

🎙NEXT.io Podcast #23 of Vested Interest with Pierre Lindh, Lloyd Danzig and Benjie Cherniak.In this episode, we discuss the evolving landscape of collectibles and mystery boxes, drawing parallels to ...

18 Heinä 202544min

NEXT In-Depth: Why US bettors are reselling wagers on secondary markets

NEXT In-Depth: Why US bettors are reselling wagers on secondary markets

In this episode of NEXT In-Depth, host Conor Mulheir explores the growing trend of reselling bets on secondary markets in the US. Guest speaker Travis Geiger, the co-founder and CXO of betting and fan...

17 Heinä 202538min

Kasra Ghaharian & Simo Dragicevic: Inside AiR Hub, The AI Revolution in iGaming

Kasra Ghaharian & Simo Dragicevic: Inside AiR Hub, The AI Revolution in iGaming

🎙 NEXT.io Podcast #240, Kasra Ghaharian & Simo DragicevicKasra Ghaharian, IGI Director of Research, and Simo Dragicevic , research at AiR Hub, discuss AI in the gaming industry, highlighting the need...

17 Heinä 202551min

Denys Parkhomenko: Less but better and the art of Sportsbook innovation

Denys Parkhomenko: Less but better and the art of Sportsbook innovation

🎙 NEXT.io Podcast #239, Denys Parkhomenko, CPO at GR8 TechMore features don’t always mean more value. In this NEXT.io Podcast episode, Pierre Lindh sits down with Denys Parkhomenko, Chief Product Off...

10 Heinä 202530min

Denis Romanovskiy: Smart Tech Decisions for Scaling Your iGaming Business

Denis Romanovskiy: Smart Tech Decisions for Scaling Your iGaming Business

🎙 NEXT.io Podcast #238 Denis Romanovskiy, Deputy CTO at SOFTSWISSIn this episode, Pierre Lindh is joined by Denis Romanovskiy, Deputy CTO at SOFTSWISS, to unpack the findings from their latest 50-pag...

3 Heinä 202539min

Sam Sadi: 4 industry trends to pay attention to

Sam Sadi: 4 industry trends to pay attention to

🎙 NEXT.io Podcast #236 Sam Sadi, CEO of LiveScore GroupSam Sadi sits down with Pierre Lindh to discuss the challenges and opportunities in the online sports betting industry, emphasizing the need for...

12 Kesä 20251h 29min

 NEXT In-Depth: The zero-click era and the future of iGaming marketing

NEXT In-Depth: The zero-click era and the future of iGaming marketing

The rules of online marketing are changing fast, and the iGaming industry is feeling the impact like never before. In this episode of NEXT In-Depth, ShieldHub founder Ulrich Gilot dives into the seism...

12 Kesä 202554min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
mimmit-sijoittaa
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
inderespodi
hyva-paha-johtaminen
rss-asiakaskokemusklubi
oppimisen-psykologia
pomojen-suusta
sijoituspodi
lakicast
rss-lahtijat
rss-ammattipodcast
rss-karon-grilli
rss-sisalto-kuntoon
rss-paasipodi