Martin Nieri: Brand Building for Business Impacts
NEXT.io Podcast11 Helmi 2022

Martin Nieri: Brand Building for Business Impacts

🎙 Podcast #87 by Michael Pederson with Martin Nieri, Partner at iGaming Collective

"Brand building is a business strategy for growth" says Martin Nieri. On this episode, Michael Pedersen together with Martin Nieri discuss brand and brand building in the iGaming industry. Martin answers questions what is a brand and, most importantly, what it isn't. The misconceptions when it comes to the necessity of using branding tools and ways to optimize your business through various branding tools, also Martin presents his top 5 iGaming brands and his reasoning behind it.


ABOUT MARTIN:

Martin spent the large share of his career in and running some of London’s most prominent creative agencies helping to build brand and advertising strategies for both start-up and blue chip organisations alike. He made the leap into iGaming in 2018 when he joined The Stars Group as Global Brand and Creative Director with a key responsibility being the over-arching rebranding of the PokerStars brand. In 2020, he joined GOAT Interactive as CMO (and then CEO) to lead the Premier Bet brand to record growth levels across its 19 African markets. Today, Martin is Partner at The iGaming Collective, a strategic advisory consultancy for the global iGaming industry.


_____

This episode of the iGaming NEXT #Podcast is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

Sponsored by:

Pragmatic Play - https://www.pragmaticplay.com

Fast Track: https://www.fasttrack-solutions.com

Yolo Group: https://yolo.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(473)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

Jesper Kärrbrink has a background in e-commerce, media and gambling. Several CEO positions since 1993, among those; Svenska Spel and Mr Green. Co-founder of gaming studio Green Jade Games.

20 Tammi 20211h 17min

#38 - Robin Eirik Reed, Investor (ESG, Sustainability, M&A, Disruption, New venture)

#38 - Robin Eirik Reed, Investor (ESG, Sustainability, M&A, Disruption, New venture)

Robin Eirik Reed Co-founded GiG 10 years ago and successfully grew the company to €150m revenue. In 2019, Robin became an inductee in the iGaming IDOL Hall of Fame. He has launched his new iGaming ope...

13 Tammi 20211h 15min

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

Manuel started in the gambling industry with BetBrain in 2005 in Bucharest, before relocating to London in 2008 to join Unibet. Manuel held roles focused on Central and Eastern Europe until 2012 when ...

21 Joulu 202049min

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

Phil Pearson is the Head of white labels and sales for iGaming Group and iGaming Platform, who specialise in a fully managed casino solution for MGA or curacao based operations. With a cutting edge ba...

17 Joulu 20201h 27min

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

From establishing his first venture capital firm in 2017, Tim Heath continues to draw upon two decades of experience within the iGaming and emerging technology industries. He was an early adopter of B...

9 Joulu 20201h 31min

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

Soft2bet is pioneering the future of casino and sportsbook B2B platform supplier with an extensive portfolio comprising 30+ innovative brands; delivering top quality, gamified casino and sports bettin...

2 Joulu 202048min

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the manag...

27 Marras 20201h 8min

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

Allan Stone is the CEO and Co-Founder of Intelitics. Intelitics’ igaming performance marketing and business intelligence saas platform provides Real-Time data in a clear and Accurate format, empowerin...

19 Marras 20201h 7min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
mimmit-sijoittaa
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
inderespodi
hyva-paha-johtaminen
rss-asiakaskokemusklubi
oppimisen-psykologia
pomojen-suusta
sijoituspodi
lakicast
rss-lahtijat
rss-ammattipodcast
rss-karon-grilli
rss-sisalto-kuntoon
rss-paasipodi