Lyudmila Milenina: Running a company during times of war
NEXT.io Podcast7 Huhti 2022

Lyudmila Milenina: Running a company during times of war

🎙 Podcast #94 with Pierre Lindh and Lyudmila Milenina, President & CEO at First Sports Media

We have all seen the ongoing invasion of Ukraine across news and social media, and read the stories of people having to evacuate their homes, cities and country to escape. We have heard of colleagues within the industry that are caught in this conflict, and heard from companies that are working on ways to help their staff find safety and supplies.

We spoke with Lyudmila Milenina, CEO at First Sport Media. Lyudmila talks to us after having only left Ukraine 3 days before, recounting the challenges that faced being a citizen, a mother, and a leader through such unprecedented times. In her own words, Lyudmila tells us the brutal honesty of her experience, and her feelings during these times, and we honour that by sharing with you this unedited interview.


ABOUT LYUDMILA:

Lyudmila started her career in Gambling sphere in 2015 as the Digital marketing manager in Parimatch Sports betting company. She quickly became the Team Lead and then - the Digital Head of the DC (Digital Chain) agency, which provided worldwide services of Business Intelligence, Strategy, Creative, Digital, Media, Communications, and own global Affiliate Program. This agency provided marketing services for the various number of gambling clients, as well as Parimatch. Under her guidance, Opinion leaders and Video content projects as one of Acquisition channels were developed as well as Mobile App Acquisition was set up from scratch to production.

In 2020 Lyudmila became the CEO of the First Sport Media - an international sports traffic advertising network, part of the First Sport Group. This platform combines the publishers with unique and on-demand sports content. These are live scores, sport news, match reports, stats, predictions, and other engaging content for sport fans. FSM connects brands with the right audience by offering complex advertising solutions.

Lyudmila as the CEO of FSM is responsible for business development and P&L. Key professional strengths: traffic acquisition, affiliate marketing, clients accounting, adtech technologies, digital analytics & tracking.


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This episode of the iGaming NEXT Podcast is hosted by Pierre Lindh, MD/Co-Founder at iGaming NEXT and is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

Sponsored by:

Pragmatic Play: https://www.pragmaticplay.com

Fast Track- https://www.fasttrack-solutions.com

Playson: https://playson.com/

Bombay Group: https://yolo.io/companies/bombay-club/

Jaksot(456)

Pierre Lindh #43 - Björn Nilsson, Triggy, Co-founder and CSO (The imminent disruption of the sports betting market)

Pierre Lindh #43 - Björn Nilsson, Triggy, Co-founder and CSO (The imminent disruption of the sports betting market)

Björn started as a management trainee to Pontus Lindwall more than 20 years ago. Since then he has been committed to the industry and worked in various capacities with betting, trading, poker, and casino in both b2b and b2c businesses of various sizes. A serial entrepreneur that launched Triggy with two colleagues in 2017.

15 Helmi 202129min

Pierre Lindh #42 - Oisin Lunny, Senior Forbes Contributor (ESG is King)

Pierre Lindh #42 - Oisin Lunny, Senior Forbes Contributor (ESG is King)

Oisin Lunny is an award-winning marketer, webinar and podcast host, MC, public speaker, virtual event consultant, and journalist. His work has been read over half a million times as a senior contributor to Forbes, The Guardian, and others. Oisin has spoken at over 250 conferences in every corner of the world, including TEDx and six times at SXSW, and he has worked in a series of leading global technology firms over the past 20 years.

11 Helmi 202148min

Jesper Kärrbrink #2 - Paris Smith, CEO, Pinnacle

Jesper Kärrbrink #2 - Paris Smith, CEO, Pinnacle

Paris Smith’s career in online gaming spans more than two decades, which includes more than 12 years as CEO of Pinnacle (www.pinnacle.com), one of the world’s most respected online bookmakers. Paris’ unmatched understanding of the online gaming business has led to her advising governments to develop regulatory frameworks, as well as working closely with key industry service providers.

10 Helmi 202143min

Karolina Pelc #1 - Ulrik Bengtsson, WilliamHILL, Chief Executive Officer

Karolina Pelc #1 - Ulrik Bengtsson, WilliamHILL, Chief Executive Officer

Ulrik Bengtsson was appointed CEO of WilliamHILL on 30 September 2019, having been appointed CEO Designate on 5 September 2019. He had joined the Group as Chief Digital Officer and a member of the Group Executive Committee in April 2018. Ulrik was previously President and Chief Executive of Betsson Group, the Stockholm listed betting and gaming company that operates via gaming licences in 11 countries across Europe and Central Asia, until stepping down in September 2017. Ulrik has a B.Comm. from Dalhousie University in Canada, where he also played varsity ice-hockey. He is a fan of Chelsea FC.

9 Helmi 202125min

Jesper Kärrbrink #1 - Kresimir Spajic (Deep dive into the US market)

Jesper Kärrbrink #1 - Kresimir Spajic (Deep dive into the US market)

Kresimir Spajic is Senior Vice President of Online Gaming for Hard Rock International. Spajic is responsible for leading the vision, strategy and operational execution behind the brand’s investment across interactive gaming platforms. Spajic is instrumental in securing new strategic partnerships and future opportunities to further position Hard Rock Hotels & Casinos as a global leader in the international and online gaming spaces. Spajic holds a multidisciplinary graduate degree in management, law and humanities from SDA Bocconi School of Management (Italy), University of Neuchâtel (Switzerland) and De Montfort University (England). He is based in Hollywood, Fla., at the Hard Rock International headquarters.

9 Helmi 202151min

Pierre Lindh #41 - Todd Haushalter, CPO, Evolution Gaming

Pierre Lindh #41 - Todd Haushalter, CPO, Evolution Gaming

Todd Haushalter is Chief Product Officer at Evolution Gaming. Todd is responsible for all aspects of Evolution’s game innovation and new product development, including the creation of award-winning titles such as MONOPOLY Live and Lightning Roulette. Prior to this, he was Corporate Vice President of Gaming Operations at MGM and Vice President of Business Strategy at Shuffle Master. He has a wide and varied knowledge of the casino industry.

4 Helmi 20212h 16min

#40 - David Flynn, CEO, Glitnor Group (2021 trends and beyond)

#40 - David Flynn, CEO, Glitnor Group (2021 trends and beyond)

David Flynn is a Management Executive with over 17 years of iGaming experience across both B2B and B2C verticals of the Online Gaming market. Currently, David is responsible for the strategic direction of Glitnor Group, encompassing its customer-facing brands, Luckycasino and Gambola and its rapidly growing B2B vertical Swintt.

29 Tammi 20211h 10min

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

Jesper Kärrbrink has a background in e-commerce, media and gambling. Several CEO positions since 1993, among those; Svenska Spel and Mr Green. Co-founder of gaming studio Green Jade Games.

20 Tammi 20211h 17min

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