Lyudmila Milenina: Running a company during times of war
NEXT.io Podcast7 Huhti 2022

Lyudmila Milenina: Running a company during times of war

🎙 Podcast #94 with Pierre Lindh and Lyudmila Milenina, President & CEO at First Sports Media

We have all seen the ongoing invasion of Ukraine across news and social media, and read the stories of people having to evacuate their homes, cities and country to escape. We have heard of colleagues within the industry that are caught in this conflict, and heard from companies that are working on ways to help their staff find safety and supplies.

We spoke with Lyudmila Milenina, CEO at First Sport Media. Lyudmila talks to us after having only left Ukraine 3 days before, recounting the challenges that faced being a citizen, a mother, and a leader through such unprecedented times. In her own words, Lyudmila tells us the brutal honesty of her experience, and her feelings during these times, and we honour that by sharing with you this unedited interview.


ABOUT LYUDMILA:

Lyudmila started her career in Gambling sphere in 2015 as the Digital marketing manager in Parimatch Sports betting company. She quickly became the Team Lead and then - the Digital Head of the DC (Digital Chain) agency, which provided worldwide services of Business Intelligence, Strategy, Creative, Digital, Media, Communications, and own global Affiliate Program. This agency provided marketing services for the various number of gambling clients, as well as Parimatch. Under her guidance, Opinion leaders and Video content projects as one of Acquisition channels were developed as well as Mobile App Acquisition was set up from scratch to production.

In 2020 Lyudmila became the CEO of the First Sport Media - an international sports traffic advertising network, part of the First Sport Group. This platform combines the publishers with unique and on-demand sports content. These are live scores, sport news, match reports, stats, predictions, and other engaging content for sport fans. FSM connects brands with the right audience by offering complex advertising solutions.

Lyudmila as the CEO of FSM is responsible for business development and P&L. Key professional strengths: traffic acquisition, affiliate marketing, clients accounting, adtech technologies, digital analytics & tracking.


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This episode of the iGaming NEXT Podcast is hosted by Pierre Lindh, MD/Co-Founder at iGaming NEXT and is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

Sponsored by:

Pragmatic Play: https://www.pragmaticplay.com

Fast Track- https://www.fasttrack-solutions.com

Playson: https://playson.com/

Bombay Group: https://yolo.io/companies/bombay-club/

Jaksot(468)

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#11 - Heidi Lofthus, CPO - ComeOn Group (To return or not return to the office)

#11 - Heidi Lofthus, CPO - ComeOn Group (To return or not return to the office)

Heidi Lofthus is an iGaming industry veteran, closing in on 15 years within the industry having worked both with suppliers and operators alike. Her iGaming journey started with operational roles in Gibraltar and Sweden and she has been active in Malta over the last 10 years. She has broad experience ranging from managing start-ups, mid-sized and larger corporates. She currently holds the position as Chief People Officer of ComeOn Group and oversees an 550+ staff strong operation, active across multiple geographical locations, heading a team of 20 with functions ranging from People Experience to traditional Human Resources.

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#10 - Todd Haushalter, CPO Evolution Gaming (Innovate or die)

#10 - Todd Haushalter, CPO Evolution Gaming (Innovate or die)

Todd Haushalter is Chief Product Officer at Evolution Gaming. Todd is responsible for all aspects of Evolution’s game innovation and new product development, including the creation of award-winning titles such as MONOPOLY Live and Lightning Roulette. Prior to this, he was Corporate Vice President of Gaming Operations at MGM and Vice President of Business Strategy at Shuffle Master. He has a wide and varied knowledge of the casino industry.

16 Kesä 20201h 4min

#9 - Carl Fredrik Stenstrom, General Secretary NBO (Regulation in Norway)

#9 - Carl Fredrik Stenstrom, General Secretary NBO (Regulation in Norway)

Carl Fredrik is the Secretary General of the Norwegian Trade association (NBO) representing several major iGaming organisations since May 2019. Background: 20 years working for the monopoly in Norway, Commercial director for Rikstoto 2013 - 2019 (jan).

12 Kesä 202043min

#8 - Ivan Filletti, COO GamingMalta (The future of iGaming in Malta)

#8 - Ivan Filletti, COO GamingMalta (The future of iGaming in Malta)

Leading the GamingMalta Foundation - a non-profit foundation set up by the Government of Malta and the Malta Gaming Authority (MGA) - since 2018, Ivan together with his team spearheads efforts in promoting Malta as a centre of excellence in the digital and remote gaming sector globally. Ivan is also responsible for liaising with the local relevant authorities to improve Malta’s attractiveness as a jurisdiction and enhance the ecosystem surrounding the gaming industry. Under Ivan’s leadership the GamingMalta Foundation has taken a broader of gaming encompassing iGaming, esports and video gaming.

28 Touko 202055min

#7 - Gustaf Hoffstedt, General Secretary BOS (Swedish regulation)

#7 - Gustaf Hoffstedt, General Secretary BOS (Swedish regulation)

Gustaf Hoffstedt is the Secretary General of BOS, the Swedish Trade Association for Online Gambling, since 2015. Prior to joining BOS, Gustaf served as a Member of the Swedish Parliament for the Moderate party. Gustaf has fought for the abolition of the Swedish gambling monopoly and the implementation of a licensing system for more than a decade. He is pleased with the Swedish regulation but at the same time concerned about political attempts to drastically change the newly implemented regulation.

26 Touko 202048min

#6 Angelo Dalli, CEO Umnai (The future of AI in iGaming)

#6 Angelo Dalli, CEO Umnai (The future of AI in iGaming)

Angelo Dalli is an AI expert and serial tech entrepreneur, combining deep technical ability with commercial acumen. Angelo founded 9 startups, was involved in 4 IPOs, invested in numerous Technology, Entertainment and Fintech companies, and secured investments from EU funds, Angel Investors and VCs. Angelo is an EBAN member, WBAF senator and BAM president, and was twice named as Malta’s Top Entrepreneur of the Year in 2014 and 2019. Holding a Ph.D. in Computer Science, Angelo authored over 23 papers about Artificial Intelligence, Language Processing and Search Engines. Angelo won a bronze medal at the 1995 International Olympiad in Informatics.

19 Touko 202049min

#5 - Jesper Svensson, CEO Betsson Group

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