The Chris Voss Show Podcast – Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay

The Chris Voss Show Podcast – Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay

Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay Smartfindsmarketing.com About the Guest(s): Melih Oztalay is the CEO of SmartFinds Marketing, a distinguished digital marketing expert with over three decades of experience. He has led the firm for 21 years under its current branding, playing a pivotal role in transforming digital strategies into revenue-driving initiatives for Fortune 500 companies, tech startups, and professional service firms. Known for his sharp insights and thought leadership within the marketing industry, Melih frequently contributes to well-regarded publications like the Search Engine Journal and Crain's Detroit, and is a sought-after speaker at marketing conferences nationwide. Episode Summary: In this dynamic episode of The Chris Vos Show, host Chris Vos invites seasoned digital marketing trailblazer Melih Özeyranli to delve into the continually evolving landscape of digital marketing, AI advancements, and strategic ROI in business. With over 30 years of experience steering SmartFinds Marketing, Melih shares his insights on transforming online strategies into effective revenue-generating engines, and why a robust strategic foundation is essential for marketing success. As they explore AI's rapid advancements, Melih emphasizes the importance of adapting to new technologies to outpace competition, offering compelling insights into the omnichannel approach to B2B SEO and the role of AI in boosting conversion rate optimization. The discussion turns to the intricacies of B2B SEO and common missteps in marketing strategies, as Melih highlights the importance of schema in optimizing sites for search engines. He provides valuable tips on conversion rate optimization, detailing how AI is revolutionizing content creation, video production, and website visitor conversion tactics. Throughout their conversation, Chris and Melih Oztalay underscore the necessity of embracing technological change swiftly and strategically to maintain a competitive edge in the fast-paced digital market landscape. Key Takeaways: Digital marketing is rapidly evolving; staying ahead of the curve with AI and technology adoption is crucial for effective business strategies. Conversion Rate Optimization (CRO) is vital for B2B companies wanting to turn website visitors into leads, utilizing active call-to-action strategies. Understanding your marketing ROI foundations and metrics is critical—identifying what net profits are needed to justify marketing expenses ensures strategic spending. Comprehensive SEO strategies should involve schema integration, accurate page titles, and structured internal & external linking to improve ranking effectiveness. Embrace change swiftly in marketing technologies; as industry dynamics evolve, early adoption can make all the difference in staying ahead. Notable Quotes: "In today's world, it's hard to be an expert. You have knowledge, you have experience, and the question is how do you apply it?" – Melih Oztalay "If you wait until something's proven, you're late." – Melih Oztalay "The AI tool is creating what I call a journey funnel per visitor." – Melih Oztalay "How do you learn about AI agents and how they can handle your mundane daily activities?" – Melih Oztalay "Understanding your marketing ROI foundations and metrics is critical." – Melih Oztalay

Jaksot(1999)

The Chris Voss Show Podcast – Power Moves: How Women Can Pivot, Reboot, and Build a Career of Purpose by Lauren McGoodwin

The Chris Voss Show Podcast – Power Moves: How Women Can Pivot, Reboot, and Build a Career of Purpose by Lauren McGoodwin

Power Moves: How Women Can Pivot, Reboot, and Build a Career of Purpose by Lauren McGoodwin careercontessa.com Lauren McGoodwin is Career Contessa’s CEO, #1 power move advocate, and has a life mission to help women build successful and fulfilling careers on their terms. Lauren launched Career Contessa in 2013 out of her master’s thesis project to close the gap in career development resources for women. Career Contessa now helps over 2 million women each year with their careers through content, online learning courses, and job listings. Formerly, Lauren was a Recruiter for Hulu focused on hiring, employer branding, and talent development. She has a Bachelor's in Education from University of Oregon and a Master’s in Communication Management from USC where she wrote her thesis on millennial women and career resources. Lauren has spoken at TED Women, Watermark Conference for Women, and South by Southwest, appeared on Cheddar TV, Good Day LA, and regularly contributes on career advice to outlets like Good Morning America, Goop, and more. Lauren is also the host of Career Contessa’s podcast, The Femails, covering all things work, women, and traits of success, and just released her first book, Power Moves: How Women Can Pivot, Reboot, and Build a Career of Purpose, from Harper Business, and loves to stay in touch on Instagram.

23 Heinä 202052min

The Chris Voss Show Podcast – The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer

The Chris Voss Show Podcast – The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer

The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer NealSchaffer.com Neal Schaffer is a recognized leader in helping businesses Maximize Your Social as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. From Fortune 50 enterprises to Grammy Award-Winning musicians, Neal has helped leading brands reach their next level in social media marketing, and he is available to bring this wealth of knowledge and experience to both educate and entertain your audience at your next event, workshop, or training.

22 Heinä 20201h 3min

The Chris Voss Show Podcast – Ethics & Why It Matters with Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, Communication, University of Tampa

The Chris Voss Show Podcast – Ethics & Why It Matters with Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, Communication, University of Tampa

Ethics & Why It Matters with Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, Communication, University of Tampa Kirk Hazlett Bio A public relations professional-turned-public relations professor, Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor of Communication at the University of Tampa (FL). He is passionate about ethical PR practice and currently serves as PRSA Tampa Bay’s first Ethics Officer. In addition, he is Chair of the Ethics Committee, Global Listening Centre, an international non-profit organization promoting the noble cause of listening worldwide and encouraging individuals, organizations and institutions to work together to meet the urgent challenges of society. Before moving into academia, Kirk practiced nonprofit and government public relations and marketing for more than 35 years in the US as well as Asia. During his professional career, he managed communication programs for healthcare and member services organizations as well as the US Army and US Air Force in Vietnam, the Philippines and the United States. He also provided consulting services for both the Manila and the Singapore Red Cross.

21 Heinä 202040min

The Chris Voss Show Podcast – Darlene McDonald on Black Lives Matter & Rep. John Lewis’ Life

The Chris Voss Show Podcast – Darlene McDonald on Black Lives Matter & Rep. John Lewis’ Life

Darlene McDonald on Black Lives Matter & Rep. John Lewis' Life Darlenemcdonald.com

21 Heinä 20201h 18min

The Chris Voss Show Podcast – The Mindful Millionaire: Overcome Scarcity, Experience True Prosperity, and Create the Life You Really Want by Leisa Peterson

The Chris Voss Show Podcast – The Mindful Millionaire: Overcome Scarcity, Experience True Prosperity, and Create the Life You Really Want by Leisa Peterson

The Mindful Millionaire: Overcome Scarcity, Experience True Prosperity, and Create the Life You Really Want by Leisa Peterson wealthclinic.com Leisa Peterson, CFP® is on a mission to help 1,000,000 people elevate their financial consciousness by realizing their true value and creating financial security for themselves. As a coach and mindset teacher, Leisa host’s the Mindful Millionaire podcast as well as virtual workshops and life-transforming retreats. Her masterful blend of sound financial strategy and mindfulness training helps people break free of patterns of lack, scarcity and money fears, allowing them to finally lead the rewarding, fulfilling, and abundant lives they most desire. Leisa has appeared in The Wall Street Journal, FastCompany, Forbes, The Week, Huffington Post and has been featured on many podcasts and radio shows. Prior to starting WealthClinic®, LLC, Leisa worked with some of the largest financial and business services companies in the world including Wells Fargo, State Farm Insurance, UNUM Life Insurance, New York Life, Federal Express, Pitney Bowes, Ford Motor Company, and General Motors.

21 Heinä 202047min

The Chris Voss Show Podcast – Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP

The Chris Voss Show Podcast – Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP

Dr. Lawrence Chatters on Black Lives Matter & John Lewis RIP Facebook.com/Drchatters

19 Heinä 20201h 26min

The Chris Voss Show Podcast – Neil Gordon, Speaker Coach Talks About How To Be A Better Leader, Seller and Speaker

The Chris Voss Show Podcast – Neil Gordon, Speaker Coach Talks About How To Be A Better Leader, Seller and Speaker

Neil Gordon, Speaker Coach Talks About How To Be A Better Leader, Seller and Speaker

18 Heinä 20201h 1min

The Chris Voss Show Podcast – Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes!

The Chris Voss Show Podcast – Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes!

Santia Deck, WFLA Athlete, CEO of Trounus & First Woman Pioneer in Football & Shoes! Queenofabs.com Tronusofficial.com

17 Heinä 202024min

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