Legends of Adtech Podcast Episode 4: The Innovator - Sara Vincent, Managing Director UK at Utiq

In Episode Four, we sit down with another legend and winner of Adtech Personality of the Year: Sara Vincent, Managing Director UK at Utiq, for a fresh look at what it means to lead, innovate, and reset the rules in adtech. From her journey across publisher, SSP, and privacy-focused platforms to launching Utiq in the UK, Sara shares what she’s learned about balancing performance with purpose, building inclusive teams, and driving real innovation in data and identity. A true change-maker, she also reveals what she'd do differently if we rebuilt the industry from scratch, and the three words that define where we’re headed next.

Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.

Connect with Sara Vincent: https://www.linkedin.com/in/sara-vincent-6271674/

Learn more about Utiq: https://utiq.com/

About Sara:

Sara is Managing Director, UK, at Utiq, charged with executing the company’s launch in the UK and building out a team to support the company’s growth, partnering with publishers, advertisers and adtech providers to deliver relevant, ad-funded experiences to their consented audiences.

Prior to joining Utiq, Sara spent five years at the global advertising marketplace, Index Exchange, initially as Senior Director, Publisher Development, and, for the last two years, as Managing Director, UK & IE.

During her time at Index Exchange, Sara led the UK team and was responsible for the growth of the UK market; growing partnerships across region; and for regionalising the company’s global goals. She also led the Index Women’s Network for 18 months.

Prior to that, she spent four years at programmatic rich media ad exchange, JustPremium (acquired by GumGum in 2021), as SVP, Publisher Development. Sara was ExchangeWire’s Ad Tech Personality of the Year for 2022.

Outside of work, Sara is a mother to teenage children; an active member and supporter of industry women’s networks; and a mentor for Bloom, a professional network for women in communications, which champions the real voices of women. She also takes part in endurance sports, including triathlons and sportifs.

About Utiq:

Utiq is a European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, to enable better marketing performance and ROI in the premium open internet.

Utiq empowers scaled, deterministic addressability and measurement of human audiences across all environments, including non-targetable browsers, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Through its secure and encrypted Telco-powered identifier, Utiq adheres to the most rigorous privacy standards, fostering trust, transparency, and accountability across the open internet.

Launched in 2023, Utiq was originally backed by Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc. It has continued to gain support from numerous other leading telecommunications companies, endorsing our infrastructure for responsible digital marketing practices. These include Jazztel, Movistar, Simyo, Congstar, Fraenk, otelo, Blau Mobilfunk by O2, Bouygues Telecom, SFR, Sosh, Red by SFR, A1, Bob and Yesss.

About The Digital Voice™ & Adtech Juice:

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