#462: 2025 State of Customer Loyalty Report (Part 2) | Leaders in Customer Loyalty: The CEO's Desk

#462: 2025 State of Customer Loyalty Report (Part 2) | Leaders in Customer Loyalty: The CEO's Desk

Send us Fan Mail Inside the 2025 State of Customer Loyalty Report: Part 2 | CEO’s Desk with Mark Johnson Welcome back to The CEO’s Desk with Loyalty360 CEO Mark Johnson! In Part 2 of our deep dive into the 2025 State of Customer Loyalty Report, we explore how brands are operationalizing loyalty, building internal alignment, and translating strategy into measurable business impact. What’s behind the drop in personalization as a strategic priority—even as it's still the top area of program en...

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Loyalty360 Loyalty Live | Andy O’Dell, Clutch

Loyalty360 Loyalty Live | Andy O’Dell, Clutch

Send us Fan Mail Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations,...

21 Marras 202316min

Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty

Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty

Send us Fan Mail For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Cons...

15 Marras 202320min

Loyalty360 Loyalty Live | Michael Snyder, Comarch

Loyalty360 Loyalty Live | Michael Snyder, Comarch

Send us Fan Mail Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered an...

14 Marras 202319min

Loyalty360 Loyalty Live | Aaron Lobliner, CataBoom

Loyalty360 Loyalty Live | Aaron Lobliner, CataBoom

Send us Fan Mail In a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating sol...

7 Marras 202323min

Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

Send us Fan Mail Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its...

31 Loka 202323min

Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value

Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value

Send us Fan Mail At Home is a retail superstore focusing on holiday, seasonal, and decorative items for the home. The company was first established in South Texas in 1979 under the name Garden Ridge P...

26 Loka 202324min

Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce

Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce

Send us Fan Mail Familiar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship managem...

24 Loka 202322min

Loyalty360 Loyalty Live | Ellen Green, Bounteous

Loyalty360 Loyalty Live | Ellen Green, Bounteous

Send us Fan Mail For the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist ...

17 Loka 202314min

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