Two Simple Principles to Get Your Startup Noticed, and How to Apply Them (w/ Product Hunt CEO Rajiv Ayyangar)

Getting noticed is harder than ever, but Rajiv Ayyangar (CEO, Product Hunt) says most startups fail for a surprisingly simple reason: lack of clarity and velocity.

In this episode of The Startup Podcast, Rajiv explains what separates breakout startups from the thousands that never gain traction. Drawing on insights from hundreds of Product Hunt launches, Rajiv shares how to craft a tagline that resonates, why launching early (and often) is critical, and how velocity builds a powerful feedback flywheel that accelerates growth.

He also shares what Product Hunt’s biggest winners did differently, why clarity forces better product thinking, and how AI tools are changing the speed of iteration, giving today’s founders a unique advantage if they use them correctly.

In this episode:

• Learn why clarity beats hype every time
• How to craft a tagline that drives viral traction
• Why velocity builds trust and better user feedback
• The power of launching early (and re-launching often)
• Lessons from Notion, Superbase & other Product Hunt standouts

Whether you’re planning your first launch or trying to reignite growth, this conversation is packed with actionable lessons for founders who want to stand out.

The Pact

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Key links

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Learn more about Chris and Yaniv

Work 1:1 with Chris: http://chrissaad.com/advisory/

Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/

Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthur

Intro Voice: Jeremiah Owyang https://web-strategist.com/